Walt Disney World is experimenting with new crowd-control methods in some of its busiest in-park restaurants, hoping to make the facilities more pleasant for guests and more profitable for the resort.
Inside four quick-service restaurants in the Magic Kingdom, Disney has begun restricting access — but guaranteeing seating — during particularly busy lunch rushes. Managers say the approach helps smooth out traffic in part by eliminating the need for groups to split up and send someone to order food while another person holds an open table — something that can clog up as much as one-third of a restaurant’s capacity at any given time.
“This has been very helpful for us from an efficiency standpoint, because everything’s so well-organized,” said Liz Clark, general manager of food and beverage in the Magic Kingdom.
The tinkering illustrates one of the small ways theme parks have sought to squeeze more money out of existing operations — beyond top-level cost cuts — in the midst of a recession that has sapped attendance and guest spending.
Disney does not break out how much restaurant sales contribute to the revenue of individual theme parks. But experts say it is substantial.
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