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Mattel has won the license to sell Disney Princess dolls and those based on the Frozen films from rival Hasbro according to a report from The Wall Street Journal.
“We are incredibly proud to welcome back the Disney Princess and Frozen lines to Mattel,” said Richard Dickson, Mattel’s chief operating officer in a statement.
The Disney Princess lineup will include dolls based on “Beauty and the Beast,” “Brave” and “The Little Mermaid.” Mattel already had a deal with Disney for the Pixar Animation Studio “Toy Story” and “Cars” franchises.
Related – Voice Actress from Disney’s ‘Frozen’ Passes Away Unexpectedly at Age 35
Mattel lost the license to the Disney Princess lineup back in 2016.
Hasbro announced Wednesday that it has renewed its license deal with Lucasfilm for the Star Wars lineup, and has expanded its relationship to include a line of Indiana Jones toys. The Indiana Jones line will be available in the U.S. in 2023.
“Hasbro is proud to maintain a strong connection with Disney, the creator of some of the most celebrated and everlasting entertainment franchises and looks forward to continuing its storied relationship with new product lines for Star Wars, Indiana Jones, Marvel and many more initiatives in the future,” the company said in a statement.
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