Target Corporation (NYSE: TGT) today announced its collection of merchandise inspired by Disney·Pixar’s “Cars 2,” arriving in theaters on June 24. The “Cars 2” collection at Target features products in categories throughout the store, including several exclusive items, such as the Racing Rivals Buddy Pack, Change Ups Racing Track set, Topper Deckington — a double-decker bus vehicle, “Cars 2” Guess Who game and a bedding pattern. The Target collection also features LEGO® Ultimate Build Francesco and the Fisher Price® Wheelies Racing Rivalry Track.
“Target’s collaboration with Disney offers our guests a wide selection of playful products inspired by the ‘Cars 2’ star characters, Lightning McQueen and Mater,” said Casey Carl, senior vice president of merchandising at Target. “From play sets and electronic devices to bedding and apparel, Target is the destination that Disney·Pixar movie fans are racing to for merchandise at an exceptional value.”
A dedicated boutique of “Cars 2” merchandise can also be found online at Target.com/Cars2, which has an expanded assortment of products inspired by the film and an interactive experience featuring the movie’s exciting characters. The site also houses the exclusive, custom animated TV spot created by Disney·Pixar for Target, featuring favorite characters from the film. In the spot, two cars are racing toward their nearest Target store when a surprise competitor comes up from behind and leaves them in the dust. The 30-second spot began airing on June 4.
“Fans are clamoring for ‘Cars’- inspired merchandise that brings the stories and characters from the film to life,” said Bruce Morrison, senior vice president of sales at Disney Consumer Products. “Target has captured some of the movie’s magic through its expansive ‘Cars 2’ assortment, and we know fans will love it.”
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