Disney wants to turn your regular DVDs into Blu-ray discs. There’s no fairy godmothers or pixie dust involved. Instead, they are offering upgrade coupons via the new Disney Blu-ray Upgrade Program.
According to the program’s website, all you need to do is choose which discs you want to upgrade, print out and send in the upgrade form along with proof of purchase information, and Disney will email you a rebate of $8 for each of your titles.
Of course, it’s hard to change formats after you’ve just amassed all of the Disney flicks on DVD (and possibly VHS!). However, it’s worth the upgrade — especially when it comes to some of these classics. The animation is really stunning in the HD format. For more on that, check out some of the reviews listed below.
Also, Disney isn’t even asking for your DVDs. All you need to do is supply the proofs of purchase from each one. That means you can’t cheat, either! However, you can save the DVD copy for use on your computer, in the car, in another room — or it can just be the designated copy that the kids can scratch up.
Disney is only extending this offer to residents of the U.S. and Canada. Currently, you can’t redeem the coupons online, although the site has a list of participating retailers, which includes Best Buy, Target, Walmart and others. There’s no word on when Disney will pull the plug on the program. However, once you print the coupons, you’ll only have 30 days to redeem them.