Disney Parks Go All-In on IP: Bob Iger Doubles Down on Beloved Characters


Bob Iger Announces: Disney Parks to Focus on IP for Future Expansion

Disney CEO Bob Iger has revealed a major shift in focus for the future of Disney Parks. During a recent Q&A session at the MoffettNathanson Media, Internet & Communications Conference, Iger confirmed that “almost all” future investments in Disney Parks attractions and lands will be based on the company’s vast library of intellectual property (IP).

This decision stems from the proven success of incorporating beloved characters and stories into the park experience. Recent examples include the upcoming “Princess and the Frog” rethemed flume ride at Walt Disney World and the “Frozen,” “Peter Pan,” and “Tangled” themed port at Tokyo DisneySea.

Related – CEO Bob Iger Remarks on Walt Disney Company’s Strong Performance and Building for the Future


And interestingly enough, if you look — if you analyze carefully how we achieve those returns on invested capital in the Parks, it was all about the IP. So, for quite a long time, new attractions in lands at the parks were based on essentially either very old IP or no IP, just an attraction.

And starting really with Cars Land and Toy Story and there are a few others, I can’t remember this, all the specifics, we decided that almost all of our investment in the parks in terms of attractions and lands would be using that IP. And it’s very, very clear what that delivers.

Bob Iger, CEO of The Walt Disney Company


Iger expressed strong confidence in the enduring appeal of Disney’s IP, believing that guest interest will only continue to grow over time. He emphasized the importance of delivering exceptional guest experiences, highlighting that “the value is not going away, showing no signs of ebbing at all.”

This strategic shift marks a significant step towards solidifying Disney’s position as a leader in immersive storytelling, leveraging its iconic characters and franchises to create unforgettable experiences for park visitors worldwide.

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Chip is the owner, editor, and writer of Chip and Company. When he is not writing about Disney News or Planning Tips, you will find him counting down the days to his next Disney Vacation.
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