Disney Parks Go All-In on IP: Bob Iger Doubles Down on Beloved Characters

Bob Iger Announces: Disney Parks to Focus on IP for Future Expansion

Disney CEO Bob Iger has revealed a major shift in focus for the future of Disney Parks. During a recent Q&A session at the MoffettNathanson Media, Internet & Communications Conference, Iger confirmed that “almost all” future investments in Disney Parks attractions and lands will be based on the company’s vast library of intellectual property (IP).

This decision stems from the proven success of incorporating beloved characters and stories into the park experience. Recent examples include the upcoming “Princess and the Frog” rethemed flume ride at Walt Disney World and the “Frozen,” “Peter Pan,” and “Tangled” themed port at Tokyo DisneySea.

Related – CEO Bob Iger Remarks on Walt Disney Company’s Strong Performance and Building for the Future

And interestingly enough, if you look — if you analyze carefully how we achieve those returns on invested capital in the Parks, it was all about the IP. So, for quite a long time, new attractions in lands at the parks were based on essentially either very old IP or no IP, just an attraction.

And starting really with Cars Land and Toy Story and there are a few others, I can’t remember this, all the specifics, we decided that almost all of our investment in the parks in terms of attractions and lands would be using that IP. And it’s very, very clear what that delivers.

Bob Iger, CEO of The Walt Disney Company

Iger expressed strong confidence in the enduring appeal of Disney’s IP, believing that guest interest will only continue to grow over time. He emphasized the importance of delivering exceptional guest experiences, highlighting that “the value is not going away, showing no signs of ebbing at all.”

This strategic shift marks a significant step towards solidifying Disney’s position as a leader in immersive storytelling, leveraging its iconic characters and franchises to create unforgettable experiences for park visitors worldwide.

Let our friends at Destinations to Travel help you book your next Disney Vacation. They are the preferred Travel Agency of Chip and Company and Disney Addicts, and who we use ourselves.

Get started below for your FREE No Obligation Quote.

Book With our friends at Destinations to Travel

Who is your Travel Agent?(Required)

Let us pick for youEric HilesStacy ReedAbbey JohnsonAlisa SullivanAlli WillisAmanda FolsomAmanda VannAmber BrillhartAmber FisherAmy SieburnAndrea SmithAngela AndersonAngie BaycuraAnna PetrilliAnnabelle DuboseApril StefanskiAshley RamseyBeth ParsonsBetsy SantoroBrandie McQueenBrian BuckleyBridget HatchBryan SchwartzCandice SneedCarrie ButlerCarson DockumCasey BoltCharleen HortonChelsea RoyChelsea WuebkerChris BoyerChristie GrubeChristina FratturaChristina SmithCourtney WhiteCraig YoderDan MercedDanielle NorcrossDarby MouritsenDavid ForrestDeborah AlvaradoEmilee BiegelEmily MorrisFaith HakesGail HatchGreg MatzkerHelen HummerHolly CurryJackie CavistonJaclyn PepitoneJamie SwansonJeanine JordanJeff CallahanJenni MaierJennifer BrownJennifer StephensonJennifer StoessnerJessica HatfieldJessica HuffJessica WunderJoe GuertinJon CarpentierJoseph SliwaJulie McCombJustin BrownKat AttridgeKathryn EberhartKathy AndersonKatie HarrellKatie PrevotKayla CookKelsey SullensKim HelmsKimberly HutchinsonKristi GallagherKyle RamsdenLauren DewlenLeanne MonterLinda DurhamLindsay AckermannLindsey VromanLissette BritoLori HardyMallory MorrisonMandi QuinnMaranda PerkinsMarisa AlvaradoMegan TeismannMeghan BlairMelissa ReedMichele KlineMike BeyerMissy McCormickMisty DickersonNancy CasteelNicole ThorntonPatrick O'ConnorPaul SulPeyton Ward-KubikRaylene CooganRegan OstranderRobbie BulusRobert ThomasSara SolbergSarah McCandlishShanna BrowningShelley BennettShelly MetzStacy CristStacy KrzyminskiStacy SmithStephanie DraganoStephanie FerencStephanie WalshSusannah McCordTara SlusserTerri MillerTiffany DobraskiTiffany DrenkhahnTina FarmerTonya LesiukTracy DaneTroy DuncanVeronica RenteriaVicki FesslerWendy CarllWendy HauserWendy KellehanWendy Shelley

Name(Required)

First Last

Email(Required)

Phone(Required)

Destination(Required)

Walt Disney WorldDisneyland ResortDisney Cruise LineAulani, A Disney Resort and SpaAulani, A Disney Resort and SpaUniversal FloridaUniversal HollywoodRoyal Caribbean, Carnival, Norwegian or other Cruise LineI don't know yet

# of Adults(Required)

# of Children(Required)

Check-in-Date(Required)

MM slash DD slash YYYY

Check-out-Date(Required)

MM slash DD slash YYYY

Comments, Questions or Special Requests

Comments

This field is for validation purposes and should be left unchanged.

Δ

For the BEST in Disney, Universal, Dollywood, and SeaWorld Theme Park News, Entertainment, Merchandise & More follow us on, Facebook, Instagram, and Youtube. Don't forget to check out the Chip and Company Radio Network too!