Disney Movies – If It Can’t Sell Toys, It Had Better Be Cheap

With the range of movies that Disney released in the past few years I hope this changes the quality of movies being released. Overall I have been very pleased with their movie selections but there have been a few that are somewhat questionable. Vulture discusses Disney’s new strategy on releasing movies like Tron in the future.

The Proposal starred the newly resurgent Sandra Bullock, grossed $315 million worldwide, and only cost $40 million to make. Who wouldn’t want to make a sequel?

Wait, before you answer, here are a few more questions: Can you sell Sandra Bullock action figures? Will there be a Proposal theme-park ride? A “Let’s Get A-Proposin’!” line of greeting cards? No, no, and no? Okay, then we have our answer to that sequel question: Disney.

The studio behind the original hit has told the producers that it’s not interested in making a follow-up to one of its biggest 2009 hits. It’s all part of Disney’s new edict to make, essentially, only two kinds of films: The $150 million-plus blockbuster with lots of CGI and merchandising (i.e., anything that was once a ride at Disneyland or already a Disney title; anything old or new from Pixar; or a major character at Marvel Studios, for which it paid $4 billion last year) or the $30 million project with young, cheap, on-the-cusp movie stars. (Think Freaky Friday, a Disney-associated title which the studio is talking about making yet again, just seven years after the Lindsay Lohan remake.) “Everything in the middle,” says one producer on the Disney lot, “is toast.”

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