The Walt Disney Company Considered The Most Innovative Company. The Walt Disney Company has been named the Most Innovative Company according to Fast Company.
It comes as no surprise to consumers that Disney would hold this honor. The company thrives on innovation, and it is practically Disney’s middle name. They are always trying to find ways of bringing new and exciting things to their theme parks and resorts. In recent history, the Fortune 500 Company has begun to lead the way into the future for other areas of entertainment as well with it’s competitors right on their trail.
In one of the boldest and biggest moves by an enterainment conglomerate since the purchase of ABC and ESPN in 1985, The Walt Disney Company has grown signifacantly over the last 13 years by purchasing other successful entertainment studios such as Pixar (2006), Marvel Studios (2009), Lucasfilm (2012), and most recently, 20th Century Fox (2018). The content from these businesses has given Disney the chance to reach consumers that are fans of the content they created, such as fans of Star Wars and the Marvel Comics.
Disney has also added they are moving closer than ever to direct-to-consumer content with the creation of the Disney+ Streaming Service that will exclusively contain Disney and Disney Affiliate content. You would think Disney just decided to make this choice fairly recently, but in true Disney fashion, they have been ahead of the curve and even carving the path to follow for their competition. Even choosing to compete directly with Netflix as Disney moves forward with Disney+, causing the two entertainment companies to seperate in future endevours. What I am trying to say is, this didn’t happen overnight. Over the last few years Disney has made moves and acquired BamTech, the streaming service provider Disney will use for Disney+. BamTech was tested repeatedly for a decade and ran a test in 2018 for Disney called ESPN+ to see how consumers would respond to the service. The service garnished over a million subscribers very quickly and Disney desided to move forward with Disney+. ESPN+ allowed BamTech to use video streaming, dynamic ad insertion technology, commerce engine, and data collection needed to personalize consumer experiences for consumers. This will be crucial when Disney+ becomes available o give guests a personalized experience when using the streaming service. Disney+ is expected to be available before the end of the year.
If all this wasn’t enough to claim this standing, in 2016 Disney crossed the threshold as the first ever movie studio to reach over $7 Billion in the Box Office. The releases of Finding Dory, Captain America:Civil War, Doctor Strange, The Jungle Book, Moana, Zootopia and Star Wars:Rogue One are the main titles responsible for the major success for Disney in 2016. The added success gave Disney some freedom to make more creative decisions for future content from the varying studios. With opportunities to afford better directors, writers, producers, cast, and pretty much any role needed in cast and crew the content being provided is only getting better and better with every new release related to the mouse.
With all the success coming from their films Disney has been working just as hard on their theme parks. Both Disneyland Resort and Walt Disney World Resort will be adding lands based on content from the Star Wars Universe, called Star Wars: Galaxy’s Edge. Disney also gained the opportunity to create a 6th theme park, Shanghai Disney Resort that opened in June 2016. There is always something new coming to the Disney Parks that is sure to delight guests of all ages for years to come.
As Disney grows so does their demographic. You can truly say now there is something for everyone when it comes to being a Disney Fan. We can’t wait to see what The Walt Disney Company does next.
Photo Credit: The Walt Disney Company
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