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Disney+ Introduces “Verts,” a New Vertical Video Feed to Help Fans Discover What to Watch
Disney+ is rolling out a brand-new way for fans to explore its massive library of movies and shows with the launch of Verts, a mobile-first vertical video feed now appearing in the Disney+ app for U.S. subscribers.
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The new feature adds a dedicated Verts icon to the mobile navigation bar. When tapped, users enter a swipeable vertical video stream showcasing scenes and moments from Disney+ films and series. The experience is designed to feel similar to how many people already discover short-form videos on their phones, allowing viewers to quickly scroll through clips, add titles to their Watchlist, or jump directly into full playback.
Verts was first announced during Disney’s 2026 Global Tech & Data Showcase and represents a new approach to content discovery for the streaming service. Disney says the feature is powered by an advanced recommendation algorithm that personalizes the feed based on individual viewing habits, helping surface shows and movies users may want to watch next.
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Early testing of the vertical format has already shown promising results for Disney. Similar experiments within Disney+ and the launch of Verts on ESPN in August have both led to increased viewer engagement, suggesting the swipe-based format is resonating with audiences.
According to Disney, the current rollout is just the beginning. While the first version focuses on helping fans discover content within Disney’s vast catalog spanning more than a century of storytelling, future updates could expand the feature to include creator-driven content, additional storytelling formats, and even more personalized viewing experiences.
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