Disney+ Launch Has Not Slowed Down Netflix and Other Streaming Services. Despite previous predictions, the launch of Disney+ has not had a negative impact on other streaming services such as Netflix, HBO, and Amazon Prime Video, within its first three weeks. There is still plenty of time to see how Disney+ changes the game for streaming, particularly after consumers decide to part with existing accounts after their subscriptions expire during varying lengths of time.
Variety reports, “From Nov. 12-24, the Disney Plus mobile app for iOS and Android was downloaded an estimated 15.5 million times, with 86% of those in the U.S., according to app-analytics researcher Apptopia. That’s an average of nearly 1.2 million per day over the 13-day period. Disney Plus has ranked as the No. 1 overall free app in the U.S. on Apple’s App Store and Google Play since launch.
In the past week, Disney Plus has averaged 25.6 million sessions per day — a sign users “have been highly engaged” with the service, says Apptopia VP of insights and global alliances Adam Blacker.”
So far, reports do not show any drastic changes in service to Netflix, though many Disney Fans have stated once all Disney, Pixar, Marvel, Star Wars, and related content is removed from the service they will be ending their subscriptions. Current contracts have some titles connected to Netflix until 2021.
“While early trends indicate that Netflix is weathering the impact of the Disney+ launch, we are still in the early innings of major competitive launches as new services come online in the U.S. and expand to other key markets,” shares Instinet analyst Mark Kelley in a Nov. 22 note. “We think that investors will remain cautious until reported results tell the same story.” The analyst maintains a “neutral” rating on Netflix, citing “concerns around valuation and capital intensity.”
While there are many fans who will leave these services, most have decided to keep their current services and add Disney+ out of convenience and variety of content at their fingertips, myself included.
Have you been enjoying Disney+ as a streaming service? Did you cancel any other subscriptions with other streaming services or just add Disney+ to your services? We would love to hear your thoughts in the comments! Be sure to check ack here at Chip and Co. for all things Disney+
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