Disney Junior Orders 3rd Season of Jake and the Neverland Pirates

Yo Ho Ho! Disney Junior has ordered a third season of “Jake and the Never Land Pirates,” bringing the episode tally to 100 thus far, it was announced today by Nancy Kanter, Senior Vice President, Original Programming and General Manager, Disney Junior Worldwide. The series revolves leader Jake and pals Izzy and Cubby – and follows their Never Land adventures as they work to outwit the one and only Captain Hook and Mister Smee, from Disney’s classic “Peter Pan.” The stories emphasize teamwork and features original pirate rock music performed by Sharky and Bones of The Never Land Pirate Band.

Kanter said, “The series is connecting with kids on every level and brings them closer to characters they’re already familiar with and introduces them to new, original characters they have made their friends.” She continued, “The storytelling is adventurous and heartfelt and embeds the kind of learning that we know is important to parents. We’re pleased to be extending viewers’ experience with the stories, allowing them to play the ‘Jake and the Never Land Pirates’ experience.”

The memorable Disney stories and characters, both classic and contemporary, have connected strongly with kids age 2-7 and their parents, and that connection has also led to the creation of brand extensions in other Disney businesses. “Jake and the Never Land Pirates” is a prominent part of the popular Disney Junior Live on Stage! attraction at Disney Parks & Resorts, and is featured in a Disney Junior magazine from Disney Publishing, in a soundtrack and DVD from Disney Studios and a Disney Consumer Products line set to debut in stores nationwide in spring 2012. Included are multiple product categories: party supplies, apparel (sleepwear, daywear), room décor and plush. An exciting toy line releasing in June and showcased this week at American International Toy Fair, will feature plush, role play and accessories from Just Play and action-oriented play sets and figures from Fisher-Price, including Jake’s Pirate Ship, designed after Bucky, Jake’s ship in the series.

Related articles

• New Disney Junior Toy Line at Star-Studded Event During 2012 American International Toy Fair (chipandco.com)
• Photos: Jake and the Never Land Pirates: Peter Pan Returns Premiere Event (chipandco.com)

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