As Disney Channel prepares to launch a new multiplatform brand, Disney Junior, in February, both Disney’s Hollywood Studios and Disney’s California Adventure are set to debut the new “Disney Junior – Live on Stage!” attraction in March.
It’s a prime example of Disney putting synergy in motion across its various business units.
Beginning next month, Playhouse Disney – a block of programming on Disney Channel and about two dozen Disney international channels – will be rebranded as Disney Junior.
At Disney Parks, a new 22-minute stage show will update the popular “Playhouse Disney – Live on Stage!” attraction. The new show brings back three audience favorites – Mickey Mouse Clubhouse, Handy Manny and Little Einsteins – and also introduces a brand new segment based on Disney Junior’s newest series that will debut in February 2011, “Jake and the Never Land Pirates.”
“Disney Junior – Live on Stage! demonstrates the agility of our company in meeting the expectations of our guests,” said Rilous Carter, vice president of Disney’s Hollywood Studios. “We go to great lengths to ensure something special for all of our guests, including very young children. Disney Junior – Live on Stage! will be unique entertainment that, at its core, is developed specifically for parents and small children to enjoy together.”
Carter says that television is a rapidly changing medium, with new shows and new stories every season, and adds that guests want to see those stories and characters in person, in Disney Parks.
In early 2012, an expanded Disney Junior will premiere on cable and satellite television channel lineups, reaching about 75 million homes. The new Disney Junior channel will provide 24-hour children’s programming currently available only on the Playhouse Disney block of Disney Channel.
- Playhouse Disney Live on Stage Out, Disney Junior Live on Stage In (chipandco.com)
- Disney Junior To Debut In February 2011 On Disney Channel (chipandco.com)
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