Disney and YouTube announce a content partnership worth $10 million to $15 million according to the The New York Times.
Under the terms of the agreement, YouTube will invest millions of dollars on an original video series produced by Disney and distributed exclusively through a new co-branded channel on both YouTube and Disney.com.
A video series based on Disney’s mobile game Where’s My Water? and its main character Swampy will be the first project to launch in February on the Tube.
“With online video consumption exploding and YouTube at the center of that trend, we see an opportunity for Disney Interactive and YouTube to bring Disney’s legacy of storytelling to a new generation of families and Disney enthusiasts on the platforms they prefer,” said Jimmy Pitaro, co-president of Disney Interactive, in a statement.