Disney Interactive & Youtube Sign Video Partnership

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Disney Interactive & Youtube Sign Video Partnership

Disney and YouTube announce a content partnership worth $10 million to $15 million according to the The New York Times.

Under the terms of the agreement, YouTube will invest millions of dollars on an original video series produced by Disney and distributed exclusively through a new co-branded channel on both YouTube and Disney.com.

A video series based on Disney’s mobile game Where’s My Water? and its main character Swampy will be the first project to launch in February on the Tube.

“With online video consumption exploding and YouTube at the center of that trend, we see an opportunity for Disney Interactive and YouTube to bring Disney’s legacy of storytelling to a new generation of families and Disney enthusiasts on the platforms they prefer,” said Jimmy Pitaro, co-president of Disney Interactive, in a statement.

Disney Interactive & Youtube Sign Video Partnership

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Chip is the owner, editor, and writer of Chip and Company. When he is not writing about Disney News or Planning Tips, you will find him counting down the days to his next Disney Vacation.
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