Gamespot reports on Disney strategy towards games and gaming in the upcoming year. Looks like more of your Disney type games are going to be coming out on the Wii & DS. Here are a few highlights:
Mickey Mouse outfit still expects high-end Marvel titles to do extremely well; gaming division sales slip 29 percent, but losses also declining.
Gamers still holding out hope for sequels to sales disappointments Turok or Pure might be advised to give up the ghost, as Disney executives have indicated the company will be making fewer investments in “highest end console games” in the future.
Speaking with analysts after Disney’s latest quarterly financial report, CEO Bob Iger addressed a change in the company’s gaming strategy, as shaped by a handful of observations. First off, Iger said that traditional high-end console games are an increasingly difficult market thanks to their increased development and marketing costs and the abundance of competition from more casual games and nontraditional platforms like the iPhone.
“We also learned that the typical game that we set out to make, which I’ll call it Disney branded game, seems to perform better on the Nintendo Wii and DS platforms and on the platform basically that are not the high end console games,” Iger said. “So while we’re going to continue to make games for the high end, we’ll be very, very judicious in how many and which ones we choose.”
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Photo Split/Second is an increasingly rare Disney title for core gamers not built on an established brand.
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