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Disney’s First Interactive Holiday Billboard Takes Over Times Square
Following the premiere of A Disney Holiday Short: Best Christmas Ever on November 12, Disney brought its magic directly to Times Square! The company debuted a first-of-its-kind interactive holiday billboard that allowed fans to see their own doodle drawings displayed in real-time, lighting up the streets of New York on a massive, larger-than-life screen.
Related – Disney Debuts Heartwarming Holiday Short Directed by Taika Waititi
The holiday short, Best Christmas Ever, centers on a little girl and her beloved doodle, which magically springs to life on Christmas Day after Santa misinterprets the drawing as a holiday wish. The charming story follows the unique and heartwarming friendship between the girl and her animated creation throughout the holiday season.
This spirit of creation extended to Times Square, where thousands of doodles were submitted, including many from fans who participated in person at the Disney Store and received complimentary, customizable Mickey Mouse ears. The star of the short, Doodle, appeared on the giant screen, encouraging everyone to join the fun. This event was a remarkable fusion of innovation, creativity, and Disney holiday wonder.
Inspiring fans to “Make Someone’s Holiday Magic” this year, Disney is connecting seasonal stories with the spirit of giving. For generations, Disney has been an essential part of family holidays, helping to create cherished, lifelong memories. This season’s magic kicked off with the debut of the delightful short and the interactive Times Square billboard, and will continue with charitable activations, exclusive experiences at Disney Parks and Resorts, and beloved stories brought to life across films, series, and products.
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