In honor of Disney Institute’s 25th anniversary, Disney Publishing Worldwide has released an updated edition of Be Our Guest: Perfecting the Art of Customer Service, the quintessential guide to Disney’s legendary customer service. Authored by Disney Institute and writer Theodore Kinni, the updated book outlines how customer service continues to provide a competitive edge for a company that has experienced significant growth over the last decade.
Exceeding expectations rather than simply satisfying them is the cornerstone of the Disney approach to customer service. Be Our Guest: Perfecting the Art of Customer Service outlines how Disney theme parks and resorts consistently deliver quality service to tens of millions of guests each year. Disney Institute, the professional development arm of The Walt Disney Company, helps organizations adapt these proven Disney principals in service as well as leadership, management, creativity/innovation and brand loyalty to positively impact the bottom line.
“For years Disney Institute has introduced business professionals from around the world to the strategies and practices that are core to the world-renowned success behind the Disney brand,” said Jeff James, vice president for Disney Institute. “This updated edition of Be Our Guest presents those classic service principles in a new and exciting way.”
In the last 25 years, tens of thousands of professionals from more than 45 countries and scores of industries have participated in Disney Institute programs. Be Our Guest: Perfecting the Art of Customer Service highlights the success these companies have achieved after adapting some of the key processes and best practices that have made Disney a trusted and revered worldwide brand for more than 85 years.
For more information on the programs and services provided by Disney institute, please visit www.disneyinstitute.com.
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