Shanghai Disney Resort has announced the Disney Inspiration Run sponsors for the inaugural race. This includes a new corporate alliance with the event’s Presenting Sponsor – SKECHERS. Chevrolet, which has a previously established corporate alliance with the resort, has also been named as the Official Sponsor of the resort’s new running event.
SKECHERS, will offer exclusive promotions and a training camp experience through its online platform and selected retail stores as part of the presenting sponsorship. Guests will also see a strong brand presence throughout the run and across a variety of diverse platforms – on participant apparel, in the race packs distribution center, and at the SKECHERS pop-up space in Disneytown.
“The Disney Inspiration Run will allow runners of all ages and skill levels to enjoy an unforgettable experience that delivers both distinctive Disney features and the high standards of a professional race,” said Philippe Gas, general manager of Shanghai Disney Resort. “We are pleased SKECHERS is joining as the Presenting Sponsor and will work closely together to create a magical event that engages the community and promotes a healthy, active lifestyle.”
Speaking about the new multi-year alliance, Willie Tan, CEO of SKECHERS China commented, “We are thrilled to be collaborating with Shanghai Disney Resort on this one-of-a-kind run. SKECHERS is committed to creating enhanced fitness apparel experiences for Chinese consumers, with products that deliver maximum comfort and style. We look forward to working together with Shanghai Disney Resort to help create happy memories and healthy habits for all those involved.”
As the Official Sponsor of the Disney Inspiration Run, Chevrolet will have an integrated brand presence throughout the event, including on participant apparel and in the race center. Chevrolet will also provide cooling towels for all runners.
Shanghai Disney Resort also revealed that Make-A-Wish Shanghai will be the Official Charity Partner of the 2018 Disney Inspiration Run. During the event, Make-A-Wish Shanghai will host a charity booth to share their commitment to creating life-changing wishes for children with critical illnesses. The resort will also continue to work with the organization to make wishes come true for children when they need it most.
Registration for the event will begin on July 2nd at 10:00am. The 2018 Disney Inspiration Run will feature 3.5 km, 5 km and 10 km routes, for participants of all ages and fitness levels. The 3.5 km and 5 km runs will be held on Saturday, September 15, followed by the 10 km run on Sunday, September 16. Racers can be as young at 5 years old to participate in some of the runs with the 10km race being open to serious runners ages 16 and older.
Source and Photo Credit: Shanghai Disney Resort
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