Disney+ & Hulu Premium Plan Price Increase Coming Soon

Disney+ & Hulu Premium Plan Price Increase Coming Soon

In the Q3 2023 earnings call held today, Disney made significant announcements regarding pricing adjustments for its streaming platforms, Disney+ and Hulu, along with unveiling an enticing new bundle option for subscribers in the U.S.

Starting on October 12th, a revamped pricing structure will come into effect. For Disney+ Premium (ad-free), subscribers will witness a 27 percent increase, with the monthly cost rising from $10.99 to $13.99. Simultaneously, Hulu’s premium plan will see a 20% escalation, climbing from $14.99 to $17.99 per month. Both streaming services will maintain their existing pricing for the ad-supported options, priced at $7.99 and $9.99 per month, respectively.

Related – Disney+ Subscriber Count Drops in the Third Quarter of 2023

Remarkably, this marks the second price adjustment for Disney+ within a year. Following the introduction of the ad-supported tier in December 2022, the premium offering’s price surged from $7.99 to $10.99. When this upcoming alteration takes effect, the subscription cost will have doubled from the platform’s inaugural price of $6.99 upon its 2019 launch.

Adding further intrigue, Disney has unveiled a novel premium bundle comprising both Disney+ and Hulu, enticingly priced at $19.99 per month. This revelation coincides with Disney’s previous announcement of a forthcoming integrated streaming app experience that combines Disney+ and Hulu, expected to debut sometime this year. Despite the convergence, individual apps for both services will remain accessible for those who opt against bundling their subscriptions.

These strategic pricing updates and the introduction of a new premium bundle showcase Disney’s proactive efforts to cater to the evolving streaming landscape, providing subscribers with diverse options while ensuring quality entertainment experiences. As Disney+ and Hulu continue to capture audiences worldwide, these developments reflect the company’s commitment to delivering exceptional content and value to its valued subscribers.

To read the full third-quarter earnings report for 2023 click here.

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