Disney hotel rooms to join Priceline

Interesting news from Jason Garcia at the Daily Disney.

Walt Disney World is poised to sell hotel rooms on Priceline.com, after years of keeping its hotels off the popular site for bargain hunters.

Disney hotel rooms will become a part of Priceline‘s inventory in mid-November, though the rooms will be available only through the site’s conventional booking engine — not its “Name Your Own Price” service.

“We are not participating in Priceline.com’s ‘Name Your Own’ service and have no plans to do so,” Disney spokeswoman Andrea Finger said.

Still, it is a strategic shift for Disney, which has for years refused to list rooms on Priceline, even as it did so on other online-travel sites. Disney hotel rooms have been available on Expedia and Travelocity, for instance, since 2002.

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