Disney and Harrods Make Disney Magic with launch of new Bibbidi Bobbidi Boutique

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Disney UK and Harrods announced the launch of a Cinderella-inspired “Bibbidi Bobbidi Boutique” at the world famous department store, marking the first time that a Disney Parks and Resorts offering has been recreated in the UK. The experience forms the centre piece of Disney at Harrods, a new partnership venture including a bespoke Disney Store and new-look Disney Café.

It will open for the first time on November 25th, the Disney Bibbidi Bobbidi Boutique at Harrods has been reimagined for the UK, with the help of Walt Disney Imagineering to create the ultimate immersive storytelling experience for children aged 3-12. The boutique is set in a fairy tale castle enclosed within the glittering walls of Harrods. Children are met by their very own Fairy Godmother-in-Training to learn the qualities needed to become Princesses or Knights and take a royal oath while enjoying the ultimate fantasy makeover.

Anna Hill, Vice President, The Walt Disney Company, UK & Ireland, said: “Our partnership with Harrods will bring Disney magic to an iconic British store in a completely unique way. The Boutique lets children step into the world of classic Disney characters, celebrate the qualities like kindness and bravery that make them true heroes and heroines, and be transformed as Cinderella was in the famous Fairy Godmother scene from the movie. We hope the experience will create memories that families can enjoy for a lifetime.’

Building on the success of last year’s pop-up shop, the partnership also includes the launch of a dedicated Disney Store at Harrods, which opened on 1st November, offering shoppers exclusive themed products in a magical Disney-themed environment.

Mark Briggs, Store Director at Harrods, said: “There’s only one Harrods, and there’s only one Disney but this partnership shows what can be achieved when two iconic brands work together. Disney at Harrods will create a magical day out in itself, shopping for exclusive products at Disney Store, enjoying a meal together with added imagination at the themed Café and experiencing a royal transformation in the Bibbidi Bobbidi Boutique.

The Disney Café will be refreshed over the coming months and will continue to offer delicious, nutritious meals for families to enjoy together in a magical environment, while being entertained with classic Disney songs and movies played on screens around the restaurant.

Last year Disney and Harrods joined forces to celebrate the stories of Disney Princesses, working with the world’s leading designers to create ten unique dresses which were showcased in the Harrods Christmas windows. Each dress paid tribute to one of the Princesses.

The Disney Bibbidi Bobbidi Boutique at Harrods opens on 25th November 2013 and the booking line will open from mid- November. To keep up to date with the latest news, visit Harrods.com or Disney.co.uk and sign up for emails. Alternatively, visit the Harrods and Disney Store Facebook pages.

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