Taking the Disney Guest Experience to the Next Level by adding My Magic+

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Disney officially releases all new details on the My Magic+ system on their blog today. This should be interesting to see how they are able to roll out this new service.  Here is the article from Disney Parks Blog.

 

At Walt Disney Parks and Resorts, we continually push the boundaries of creativity and innovation to deliver the best possible experience for our guests. We’re always looking for ways to take what we do and do it even better. Over the past few years, we’ve devoted considerable time and resources to create a more immersive, more seamless and more personal experience for each and every guest who spends time with us. I know there’s been significant speculation about these efforts among our fans, so we’re pleased to give you a glimpse into the work we are doing to take the entire Disney guest experience to the next level.

Some of these initiatives are more apparent and can already be seen by our guests – like our interactive queues at Walt Disney World Resort and the Enchanted Art on our cruise ships – while others are more behind-the-scenes and are focused on “how” visitors plan, access and enjoy their experiences with us. Over the next several months, we’ll be rolling out a collection of tools at the Walt Disney World Resort called MyMagic+ that will give guests more opportunities to customize and personalize their entire visit.

Like most people who visit Walt Disney World Resort, my family and I have our “must-do” attractions, and as the father of three boys, those attractions often end with the word “mountain.” Now, rather than dashing as a group, or even splitting up to gather FastPasses, imagine booking guaranteed ride times for your favorite shows and attractions even before setting foot in the park. With MyMagic+, guests will be able to do that and more, enabling them to spend more time together and creating an experience that’s better for everyone.

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A major component of MyMagic+ is the new My Disney Experience website and mobile app, which gives guests planning their trip the latest information on all Walt Disney World Resort has to offer. We know that some people like to plan every aspect of their Disney vacation in advance while others like to plan very little, letting their day unfold spontaneously. No matter where guests fall in that spectrum, My Disney Experience gives them the flexibility to plan as much or as little as they’d like to create the exact Disney experience they want. They can book dining and other experiences and reserve times for their favorite attractions, shows and more through an enhanced FastPass system, FastPass+. Once they arrive, they can use their smart phones to spontaneously change their plans in the moment, exploring our parks at their own pace and getting the most out of their visit.

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Linking the entire MyMagic+ experience together is an innovative piece of technology we developed called the MagicBand. Worn on the wrist, it will serve as a guest’s room key, theme park ticket, access to FastPass+ selections, PhotoPass card and optional payment account all rolled into one. We’ve began testing certain aspects of MyMagic+ in Florida last month and the early reactions we’ve gotten have been fantastic.

This collection of tools is another step forward in the ongoing evolution of our guest experience, giving us even more ways to help friends and family create the unforgettable Disney memories that they want most. We’ll be testing, adjusting and adding features to MyMagic+ and My Disney Experience over time and will continue to make improvements based on our guests’ feedback. We look forward to sharing more with you in the months ahead.

  • Mermaids now appearing on Pirates of the Caribbean at Walt Disney World Resort (chipandco.com)
  • More Disney FastPass+ Testing Coming in December (chipandco.com)

 


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13 thoughts on “Taking the Disney Guest Experience to the Next Level by adding My Magic+

  1. The MagicBand sounds intriguing with some concerns both for personal financial security and for those with sensitives. I have a 6 year old son who is very sensitive to things on his body. Whenever we receive a paper wristband at a park or site, he is constantly bothered by it and asks if he can take it off the whole time, almost to the point of tears. I’m curious how he would respond to a silicone material. It will be interesting to see how Disney will accommodate children or adults with sensory issues or sensory processing disorders in regards to the MagicBand.

  2. I don’t own a smart phone, and I don’t like the idea of having to take the spontaneity out of our day or staring at a phone all day long. 🙁

  3. I think in many ways this could be great. But I do have a couple of concerns. Having a few guaranteed fast passes sounds great, but if this makes it very difficult to impossible for me to run around and get other fast passes for my family, this could be problematic. We just barely returned home from Disney World (first time with kids), and it really helped for me to run around and get fast passes so we were able to keep the kids on rides most of the time and kept them happy. I also worry how this might affect the non-expiring passes. As someone who tries to go every few years, the non-expiring passes have helped keep the costs down. Plus it’s that much easier to talk the wife into a trip when you can say “Hey, I think we have a few more days left on those passes so we won’t have to buy any tickets this trip”.

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