Disney files patent to read riders emotions and customize ride experience for guests

According to the Orlando Business Journal Disney has filed a patent that could read guests facial expressions and depending on if the rider is bored or excited the ride/attraction would customize the experience by going faster or spinning more to improve the experience for the guest.

It is called “Sensing and Managing Vehicle Behavior Based on Occupant Awareness” according the the patent that was recently filed and will use an on vehicle camera or possibly with the Magic Band system.

“The technology would allow rides to adjust show content appropriate for pre-teens, teenagers or adults; or for thrill-seeking and non thrill-seeking passengers. The control system may also operate the vehicle to address motion sickness issues for passengers such as by adjusting speed or movement patterns of a vehicle. [Through RFID or some other identifying system] access one or more ride experience goals (or expectations) for the occupant. For example, the occupant may simply desire transportation while in the automated trackless vehicle and, hence, will not be wanting to interact with to be entertained by external display systems. In other cases, though, the occupant may have provided goals/expectations (e.g. by completing a questionnaire on a website or the like) that indicate they want to be educated during the ride, be entertained in a particular manner during the ride, be informed of sales on services or merchandise during the ride, and so on. In the same or other cases, the goals/expectations may indicate whether the ride experience” should be thrilling, as smooth as possible, or something in between, according to the patent.

This could be a gamer changer for Disney, not only do they want to address your excitement level they are also interested in adjusting your comfort levels such as temperature and alter the air-conditioning of the ride to make it more pleasant.

How cool is that?

To read more about the new patent just check out the the article from the Orlando Business Journal.

What do you think about this new experience? I for one would love to have a customized experience when riding the rides at the Disney Theme Parks.

Tell us what you think in the comment box below.

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