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This year’s successful @ShareYourEars campaign over the holidays doubled Disney Parks donation to the Make-A-Wish Foundation for a total donation of $2 Million! At the beginning of the month, Disney Parks offered the challenge that they would donate $5 to Make-A-Wish, up to a total of $1 million, for each photo taken and shared on social media featuring Mickey Mouse Ears – or any creative “ears” at all – with the hashtag #ShareYourEars.
Millions of Disney fans responded to the challenge to #ShareYourEars and Disney Parks, for the second year in a row, will be doubling their original donation to Make-A-Wish from $1 million to $2 million. Make-A-Wish helps grant the wishes of children with critical illnesses and their families around the world.
Source: Disney Parks Blog
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