Disney Descendants Merchandise Hits Shelves!

Disney Consumer Products (DCP) is unveiling a new product line inspired by Disney’s “Descendants” which premieres July 31 on Disney Channel. The live-action movie is a music-driven story, set in the idyllic kingdom of Auradon, which follows the sons and daughters of evil on their journey as they meet the children of goodness. Choose your favorite Descendants fashion with this product line inspired by this modern-day coming of age adventure featuring both Auradon Prep and Villain inspired styles. The collection includes colorfully bold apparel, accessories, DIY beauty products, dolls, consumer electronics and more from Hasbro, Jaya, Mad Engine, Innovative Designs, Markwins, KIDdesigns, as well as items from Disney Store.

In addition, Disney Publishing Worldwide’s prequel novel, The Isle of the Lost: A Descendants Novel, is a #1 New York Times bestseller, written by award-winning author Melissa de la Cruz and is available now.

Most “Descendants” products are available now with additional items setting at mass and specialty retailers nationwide on August 1.

Descendants Signature Doll Assortment Licensee: Hasbro MSRP: $19.99 each Retailers: Mass retailers Available: August 2015 A new generation of Disney heroes and villains is taking center stage in Disney’s “Descendants.” Bring the storytelling to life with dolls featuring iconic fashions inspired by the characters in the Disney Channel Original Movie. (Each sold separately)

Descendants Coronation Doll Assortment Licensee: Hasbro MSRP: $24.99 each Retailers: Mass retailers Available: August 2015 The girls of Isle of the Lost and Auradon come together in their coronation fashions as seen in the finale of Disney’s “Descendants.” Each doll features a beautiful gown with matching accessories. (Each sold separately)

Disney Descendants D-Signed Collection Licensee: Jaya MSRP: $24.00 – $50.00 Retailers: Kohl’s and Kohls.com Available: Now Inspired by Descendants, this edgy D-Signed Disney Special Edition Collection provides several go-to pieces for girls including Moto Jacket, graphic tees, a faux fur vest, dresses, skirts and more!

Descendants Evie Deluxe Costume & Wig Licensee: Disguise MSRP: $39.99 costume; $14.99 wig Retailers: Mass Retailers and Costume Specialty Retailers Available: September 2015 Dress up like Evie from Disney’s “Descendants.” The Evie costume features her signature cape. Complete your Descendants costume with a blue wig featuring Evie’s signature widow’s peak braid.

Descendants Mal Deluxe Costume & Wig Licensee: Disguise MSRP: $39.99 costume; $14.99 wig Retailers: Mass Retailers and Costume Specialty Retailers Available: September 2015 Dress up like Mal from Disney’s “Descendants.” The Mal costume features leggings, a tshirt and Mal’s signature jacket. Complete your Descendants costume with Mal’s signature purple hair.

Descendants Design & Style Charm Bracelet Set Licensee: Innovative Designs MSRP: $8.99 each Retailers: Toys “R” Us & Kohl’s Available: August 15 Design your own one of a kind charm bracelet! The assortment includes two styles – “Isle Rules!” and “Auradon Cool”.

Descendants Lipsmacker Licensee: Markwins MSRP: $4.99 each Retailers: Walgreens & Rite Aid Available: September 15 There will be good in the world –as long as you have these limited edition Lipsmacker Descendants lipbalms!

Descendants Nail Design Set Licensee: Innovative Designs MSRP: $14.99 Retailers: Toys “R” Us & Kohl’s Available: August 15 Create sparkling nail designs and show off your trendy style in many ways using nail polish, rainbow foil, sparkling confetti and more!

” Descendants Body Art & Tattoo Set Licensee: Innovative Designs MSRP: $12.99 Retailers: Toys “R” Us & Kohl’s Available: August 15 Create your own multicolor tattoo ink look inspired by favorite Descendants characters. “

Descendants Ultimate Stationery Set Licensee: Innovative Designs MSRP: $14.99 Retailers: Toys “R” Us Available: Now This back to school essential includes a spiral journal, plastic pencil case, sticker sheet, slap bracelet ruler, three mini gel pens, lipstick eraser and more!

Descendants iPhone 6 Case Licensee: KIDdesigns MSRP: $16.99 Retailers: Amazon Available: August 15 Bad never looked so good with this Descendants-inspired iPhone case.

Descendants Noise Isolating Ear Buds Licensee: KIDdesigns MSRP: $14.99 Retailers: Amazon Available: July 29 Find your own beat with these Descendants earbuds.

The Isle of the Lost: A Descendants Novel Imprint for Novel: Disney –Hyperion MSRP: $17.99 Retailers: Wherever books and e-books are sold Available: Now From #1 New York Times bestselling author, Melissa de la Cruz, comes a spellbinding new novel about the little known teenage children of Disney’s most infamous villains in Descendants.

Descendants Fashion Collection at Disney Store MSRP: $14.95 – $44.95 Retailers: Disney Store and DisneyStore.com Available: Now Strike a spellbinding figure in any of these pieces from the Descendants fashion collection. The collection includes a faux leather jacket, Auradon Prep long sleeve top, Descendants tank top and more!

Descendants Sleep Set for Girls MSRP: $19.95 Retailers: Disney Store and DisneyStore.com Available: Now They’ll never tire of their favorite new Disney Channel movie when heading to dreamland in this Descendants Sleep Set. The children of Disney’s most notorious villains join together to create a new generation of mischief.

Descendants Auradon Prep Crossbody Bag MSRP: $22.95 Retailers: Disney Store and DisneyStore.com Available: Now Zap the world while wearing this purple faux leather purse featuring golden foil Auradon Prep crest. Matching zippers, studs, charm, and chunky crossbody chain will make this accessory a spellcaster’s daily essential.

Descendants Backpack Tote MSRP: $24.95 Retailers: Disney Store and DisneyStore.com Available: Now The Descendants have got your back with this faux leather fashion tote carried like a backpack. Adjustable straps, drawstrap top, and magnetic flap add a crafty convenience to the day.

Descendants Mal Costume for Kids MSRP: $44.95 Retailers: Disney Store and DisneyStore.com Available: Now It’s easy to imagine being the star of the Disney Channel movie “Descendants” with this Mal costume. Wearing this two-piece outfit with faux leather jacket, your student of spells will transform into the daughter of villainous Maleficent.

Descendants Evie Costumes for Kids MSRP: $44.95 Retailers: Disney Store and DisneyStore.com Available: Now Your young student will be spellbound while dressed as Evie, the daughter of the Evil Queen. In this wicked costume, it’s easy to imagine attending Auradon Prep with the villainous young generation from Disney Channel’s “Descendants.”

Descendants Necklace MSRP: $12.95 Retailers: Disney Store and DisneyStore.com Available: Now Celebrate the Disney Channel Original Movie in dazzling style with this Descendants Necklace. Inspired by Evie’s crown icon, it features a faceted red heart jewel within a golden crown setting, and gold chain.

Descendants Pencil Case MSRP: $10.95 Retailers: Disney Store and DisneyStore.com Available: Now This Descendants Pencil Case draws on inspiration from the Disney Channel Original Movie about the offspring of Disney’s arch villains. This metallic red apple with a bite out of it has its seeds in the Evil Queen’s plot against Snow White.

Descendants Sticky Notes Set MSRP: $12.95 Retailers: Disney Store and DisneyStore.com Available: Now They won’t have to go long spells trying to remember things when they have this Descendants Sticky Notes Set. All their villainous favorites from the Disney Channel movie are represented and contained in the golden metal tin.

Hallmark Holiday Ornament: Disney’s Descendants Licensee: Hallmark MSRP: $7.99 Retailers: Walmart Available: August 2015 Cast a holiday spell with this ornament featuring your favorite Descendants characters!

Descendants: Junior Novel MSRP: $10.99 Available: Now Mal, Evie, Jay, and Corlos are the offspring of some of the most terrible villains of all time. They’re offered a chance to leave the Isle of the Lost, where they have been imprisoned all their lives, and go to prep school in the idyllic kingdom of Auradon with all of the “good” kids. There, they must choose whether or not to follow in their parents’ evil footsteps. Watch out Auradon–here come the Descendants!

THE ISLE OF THE LOST: A Descendants Novel MSRP: $11.99 Available: Now For fans of Descendants, this spell book, which formerly belonged to Maleficent before she passed it on to Mal, is full of comments, notes, and inside jokes between Mal and the other villains’ kids. Laugh and cry along with Mal, Evie, Jay and Carlos as they find their way in the world of Auradon Prep.

Descendants: Mal’s Diary MSRP: $9.99 Available: Now For anyone who wants to know more about what Mal is really thinking, this diary give readers a special glimpse inside her world with super-secret journal entries and Mal’s doodles and drawings. Plus bonus pages for the reader to write down her own thoughts and feelings.

Disney Karaoke: Descendants MSRP: $5.99 Retailer: iTunes App Store Available: July 30 With the new Disney Karaoke: Descendants app, fans can karaoke-along with the Mal, Evie, Carlos and Jay from Disney Channel’s new Original Movie, Descendants! Featuring five songs from the film – plus four bonus songs from Descendants: Wicked World, players can record their own music videos, customize their videos with fun filters and even learn step-by-step dance moves inspired by the movie.

About Descendants
With a knowing wink at traditional fairy tales, Disney’s “Descendants” fuses castles with classrooms to create a contemporary, music-driven story about the challenges adolescent offspring face in living up to parental and peer expectations. With unexpected characterization, plot twists and turns, and dashes of wry humor, the movie is designed to appeal to kids and grownups alike as its story playfully presents the possibilities of what happened after the “happily ever after.” Driven by exciting music and performance, the story is set in the idyllic kingdom of Auradon where Ben, the benevolent teenaged son of the King and Queen (Beast and Belle from “Beauty and the Beast”), is poised to take the throne. His first proclamation: offer a chance at redemption to Mal, Evie, Carlos and Jay, the trouble-making offspring of Maleficent, the Evil Queen, Cruella de Vil and Jafar, who have been imprisoned on the forbidden Isle of the Lost for 20 years. These villainous descendants are allowed into Auradon for the first time to attend prep school alongside the teenage progeny of Fairy Godmother, Cinderella, Sleeping Beauty and Mulan. Only time will tell if these evil teens follow in the footsteps of their wicked parents!

Kenny Ortega, the Emmy Award-winning director and choreographer of Disney’s “High School Musical” franchise, directs, choreographs and executive-produces the movie.

Starring are: Dove Cameron (“Liv and Maddie”) as Mal, the daughter of Maleficent; Booboo Stewart (“X-Men Days of Future Past”) as Jay, the son of Jafar; Sofia Carson as Evie, the daughter of the Evil Queen; and Cameron Boyce (“Jessie,” “Gamer’s Guide to Pretty Much Everything”) as Carlos, the son of Cruella de Vil. The notable cast also includes Mitchell Hope, Wendy Raquel Robinson, Maz Jobrani, Kathy Najimy and the Tony Award-winning Kristin Chenoweth.

Disney’s “Descendants” is part of the blockbuster Disney Channel Original Movie franchise, which delivered five of the top six movies in cable TV history in Total Viewers.

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