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YouTube Superstar ‘Like Nastya’ Partners with Disney on Major Content Deal
Disney has officially entered into a landmark content and development agreement with global YouTube superstar “Like Nastya.” This historic deal marks the first-ever development partnership between the YouTube phenomenon and a major legacy entertainment studio, bridging the gap between digital content creators and traditional media.
If you have toddlers or young children at home, chances are high that you’ve heard the infectious songs and colorful adventures of Like Nastya. Starring young creator Anastasiia (Nastya), the digital empire has posted mind-boggling numbers since launching in 2016:
- 25 YouTube channels across 22 languages
- Over 450 million subscribers worldwide
- More than 275 billion lifetime views
Known for imaginative play, catchy music, and family-friendly adventures, Nastya has cultivated one of the most engaged audiences on the internet.
Disney isn’t just acquiring existing videos—they are actively co-creating original programming across both animated and live-action formats.
| Project Type | Details & Target Audience |
| Original Animated Series | A brand-new preschool series heading to Disney Jr. and Disney+. |
| Live-Action Programming | Expanding beyond preschool to develop content for kids, tweens, teens, and families. |
| Library Content Access | Disney will stream a curated selection of existing Like Nastya content on Disney platforms. |
Anna Radzinskaia, Nastya’s mother and the founder of the Like Nastya brand, expressed her excitement for the future of the franchise:
“I’m incredibly proud of Anastasiia and how Like Nastya has grown into a global brand loved by millions of families worldwide. Bringing together the worlds of Like Nastya and Disney is an exciting opportunity to create something truly special for a new generation.”
By combining Like Nastya’s unmatched digital reach with Disney’s legendary storytelling and distribution power, this partnership bridges the gap between YouTube creator culture and traditional television. Keep an eye out on Disney+ and Disney Jr. as development gets underway!
