Disney to Expand Offerings to Provide More Healthy Family-Friendly Food Options

Disney Consumer Products (DCP) today announced that it will continue its commitment to helping families eat healthier foods by expanding its produce offering to make Disney-branded produce more widely available and offer more product variety. Families can shop at grocery and national retailers for healthy options including sliced apples and Foodles by Crunch Pak and produce from Dayka Hackett and Chelan Fresh. The expansion effort will include packaging changes to the line of Disney-branded produce such as an update to the recognizable stylized green leaf bearing the Disney logo; placement of nutritional information on the front of packaging, making it easier for families to identify healthy foods; and the addition of the Disney Magic of Healthy Living logo. The packaging transition in the marketplace will be seamless and cause no disruption in product availability.

See below for more pictures.

During the next year, DCP’s produce licensees expect to launch several new and refreshed Disney-branded products that capitalize on synergistic promotional opportunities tied to Disney entertainment content and beloved characters. To facilitate the ongoing expansion, DCP will collaborate with Minneapolis, Minn.-based Golden Sun Marketing to enter into new license agreements with fresh produce growers and shippers.

“Since Disney announced landmark nutritional guidelines associating Disney brands and characters with a more nutritionally balanced range of foods, we have helped bring more than one billion servings of fruits and vegetables to children and parents looking for healthy food choices,” said John King, director of food for DCP. “By forging relationships directly with leading suppliers and growers, we’re one step ahead in building on this strong foundation. We’re reaching even more families through an expanded product offering with the positive message of eating more fruits and vegetables.”

Disney understands the challenges faced by parents in regard to their family’s nutrition and wants to be part of the solution. In 2006, Disney announced new food guidelines aimed at giving parents and children healthier eating options. Under these guidelines, Disney committed to using its name and characters on kid-focused food products that meet specific criteria, including limits on calories, fat, saturated fat and sugar. The guidelines also included a long-term target for balancing the licensed food portfolio such that 85% will be everyday foods with the smaller 15% comprised of special-occasion treats. DCP has achieved this goal in North America.

As part of its ongoing effort to promote healthier lifestyles and nutrition for kids and families, Disney announced last September the Magic of Healthy Living — a national multimedia initiative designed to help parents with their quest to raise healthy, happy kids. The initiative, which included public service announcements featuring First Lady Michelle Obama and young Disney stars, builds on Disney’s commitment to a healthier generation of kids.

Related articles

• New Method Hand Soap Inspired by Disney’s Mickey and Minnie Mouse (chipandco.com)
• New Limited Edition Cinderella Platinum Anniversary Bridal Gown Unveiled From Disney Fairy Tale Weddings By Alfred Angelo (chipandco.com)

Let our friends at Destinations to Travel help you book your next Disney Vacation. They are the preferred Travel Agency of Chip and Company and Disney Addicts, and who we use ourselves.

Get started below for your FREE No Obligation Quote.

Book With our friends at Destinations to Travel

Who is your Travel Agent?(Required)

Let us pick for youEric HilesStacy ReedAbbey JohnsonAlisa SullivanAlli WillisAmanda FolsomAmanda VannAmber BrillhartAmber FisherAmy SieburnAndrea SmithAngela AndersonAngie BaycuraAnna PetrilliAnnabelle DuboseApril StefanskiAshley RamseyBeth ParsonsBetsy SantoroBrandie McQueenBrian BuckleyBridget HatchBryan SchwartzCandice SneedCarrie ButlerCarson DockumCasey BoltCharleen HortonChelsea RoyChelsea WuebkerChris BoyerChristie GrubeChristina FratturaChristina SmithCourtney WhiteCraig YoderDan MercedDanielle NorcrossDarby MouritsenDavid ForrestDeborah AlvaradoEmilee BiegelEmily MorrisFaith HakesGail HatchGreg MatzkerHelen HummerHolly CurryJackie CavistonJaclyn PepitoneJamie SwansonJeanine JordanJeff CallahanJenni MaierJennifer BrownJennifer StephensonJennifer StoessnerJessica HatfieldJessica HuffJessica WunderJoe GuertinJon CarpentierJoseph SliwaJulie McCombJustin BrownKat AttridgeKathryn EberhartKathy AndersonKatie HarrellKatie PrevotKayla CookKelsey SullensKim HelmsKimberly HutchinsonKristi GallagherKyle RamsdenLauren DewlenLeanne MonterLinda DurhamLindsay AckermannLindsey VromanLissette BritoLori HardyMallory MorrisonMandi QuinnMaranda PerkinsMarisa AlvaradoMegan TeismannMeghan BlairMelissa ReedMichele KlineMike BeyerMissy McCormickMisty DickersonNancy CasteelNicole ThorntonPatrick O'ConnorPaul SulPeyton Ward-KubikRaylene CooganRegan OstranderRobbie BulusRobert ThomasSara SolbergSarah McCandlishShanna BrowningShelley BennettShelly MetzStacy CristStacy KrzyminskiStacy SmithStephanie DraganoStephanie FerencStephanie WalshSusannah McCordTara SlusserTerri MillerTiffany DobraskiTiffany DrenkhahnTina FarmerTonya LesiukTracy DaneTroy DuncanVeronica RenteriaVicki FesslerWendy CarllWendy HauserWendy KellehanWendy Shelley

Name(Required)

First Last

Email(Required)

Phone(Required)

Destination(Required)

Walt Disney WorldDisneyland ResortDisney Cruise LineAulani, A Disney Resort and SpaAulani, A Disney Resort and SpaUniversal FloridaUniversal HollywoodRoyal Caribbean, Carnival, Norwegian or other Cruise LineI don't know yet

# of Adults(Required)

# of Children(Required)

Check-in-Date(Required)

MM slash DD slash YYYY

Check-out-Date(Required)

MM slash DD slash YYYY

Comments, Questions or Special Requests

Phone

This field is for validation purposes and should be left unchanged.

Δ

For the BEST in Disney, Universal, Dollywood, and SeaWorld Theme Park News, Entertainment, Merchandise & More follow us on, Facebook, Instagram, and Youtube. Don't forget to check out the Chip and Company Radio Network too!