Disney Consumer Products Launches Marvel’s Avengers: Age of Ultron Merchandise

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Marvel

There is less than one month until the anticipated Marvel’s Avengers: Age of Ultron arriving in theaters, Disney Consumer Products  and Marvel have an exciting and innovative merchandise program hitting retailers now. The cross-category collection includes products from Hasbro, LEGO, Hot Wheels, Her Universe, Under Armour, Mad Engine, Jay Franco, Funko, Rubie’s Costumes, Little, Brown Books for Young Readers and Disney Store, which leverages the core characters’ unique individual attributes while expanding on the action-packed storytelling from the film. From interactive electronic action figures with voice-activation and motorized 6V ride-on Super cars that drive 2.5 MPH, to articulated light-up repulsor FX gloves and a disk-launching shield, fans can power up like their favorite Avenger in more ways than one. The film is also supported by multiple comic titles published by Marvel and a publishing program from Disney Publishing Worldwide  that features story books, junior novels, leveled readers, and e-books.

As fans are anxious for new Marvel films and related products earlier than ever before, Marvel has introduced “Avengers Hero Up,” a first-of-its-kind pre-awareness campaign for Marvel’s Avengers: Age of Ultron. This campaign, running through the end of April 2015, leverages the new dedicated Avengers site on MarvelKids.com to introduce a kid-targeted video each week. Current videos include sneak peeks at the Marvel’s Avengers Assemble animated series, LEGO Marvel Super Heroes shorts, and behind the scenes of new merchandise from Hasbro, Hot Wheels, Mad Engine and Funko. Digital and social media activations across Marvel Studios, Marvel Animation and Disney XD, as well as licensees and retailers, will continue to support the initiative through the film release.

In addition to the variety of Avengers products hitting Walmart store shelves this month, Marvel and Walmart have joined forces to launch an exclusive mobile application – the Super Heroes Assemble app. The free app will be available through the Apple App or Google Play stores beginning later this month. Through the app, and timed to the theatrical movie release, Walmart customers will be able to interact with Marvel’s Avengers: Age of Ultron signage throughout stores to unlock exclusive content such as character assets for Avengers fans to gear up digitally and 3D photo opps. Other features will include access to behind-the-scenes footage, cast interviews and character pages and more.

“The multi-faceted campaign behind Marvel’s Avengers: Age of Ultron will set a precedence for the way in which fans connect with our franchise,” said Paul Gitter, Senior Vice President of Licensing for Marvel at Disney Consumer Products. “The extensive activations across digital platforms and at retail, introduce the characters, storylines and merchandise in a compelling, organic way that appeals to Marvel fans young and old.”

Marvel’s Avengers: Age of Ultron is the epic follow-up to the biggest Super Hero movie of all time. When Tony Stark tries to jumpstart a dormant peacekeeping program, things go awry and Earth’s Mightiest Heroes, including Iron Man, Captain America, Thor, The Incredible Hulk, Black Widow and Hawkeye, are put to the ultimate test as the fate of the planet hangs in the balance. As the villainous Ultron emerges, it is up to the Avengers to stop him from enacting his terrible plans, and soon uneasy alliances and unexpected action pave the way for an epic and unique global adventure.

Marvel’s Avengers: Age of Ultron products are available now at national retailers, specialty stores, and Marvel.com. In addition to the collection of product available at Disney Store locations nationwide, DisneyStore.com will also launch a “Create Your Own” section timed with the theatrical release that allows Marvel fans to personalize a variety of items that feature their favorite characters from the film.

Highlights from the product line include:

Figures, Vehicles & Playsets:

· Marvel’s Avengers: Age of Ultron Avengers Headquarters Playset by Hasbro ($19.99/playset) (Pictured above)

· Marvel Titan Tech Electronic Figure Assortment by Hasbro ($19.99 each)

marvel Titan Playset

· Marvel’s Avengers: Age of Ultron The Hulk Buster Smash building set by LEGO ($29.99)

marvel hulkbuster smash lego playset

· Marvel Character Car Assortment by Hot Wheels ($3.49 each)

Marvel Chracter car assortment hot wheels

· Marvel’s Avengers: Age of Ultron Pop! Vinyl Bobbleheads by Funko ($10.00 each)

Marvel Ultron Pop Vinyl

· Marvel’s Avengers: Age of Ultron Ride-On by Dynacraft ($299.99)

Marvel ride on

 

Costumes & Role-Play:

· Marvel’s Avengers: Age of Ultron Feature Role Play by Hasbro ($19.99 each)

Marvel age of ultron role play

· Marvel’s Avengers: Age of Ultron Costumes by Disney Store ($49.95-59.95 each)

Marvel Avengers age of ultron costumes

· Marvel’s Avengers: Age of Ultron Costumes by Amscan ($19.99-29.99 each)

Marvel age of ultron costume

 

Adult, Teen & Children’s Apparel:

· Marvel’s Avengers: Age of Ultron Fleece Hoodies by Disney Store ($32.95 each)

Marvel age of ultron fleece hoodie

· Marvel’s Avengers: Age of Ultron Alter Ego Apparel by Under Armour ($59.99 each)

Marvel Age of ultron alter ego clothes

· Marvel’s Avengers Fashion Collection by Her Universe ($44.50-64.50 each)

Marvel avengers fashion collection

· Marvel’s Avengers Men’s Apparel by FiveFour (Monthly Subscription)

Marvel avengers mens apparal

 

Accessories:

· Marvel’s Avengers: Age of Ultron Headphones by iHome ($14.99-24.99)

Marvel avengers headphones

· Marvel’s Avengers: Age of Ultron Zip-Up Stationary Kit by Disney Store ($16.95)

Marvel avengers stationary kit

· Marvel’s Avengers: Age of Ultron Bedding by Jay Franco ($19.00-29.99)

Marvel age of ultron bedding

 

Publishing:

· Marvel’s Avengers: Age of Ultron: The Junior Novel by Little, Brown Books for Young Readers ($6.99 each)

Marvel avengers junior novel

· Marvel’s Avengers: Age of Ultron: Avengers Save the Day by Little, Brown Books for Young Readers ($4.99 each)

Marvel avengers save the day for young readers

· Marvel’s Avengers: Age of Ultron audio-enhanced eBooks by Marvel Press ($4.99 each)

Marvel avengers ebooks

· Marvel’s Avengers: Age of Ultron: The Art of the Movie Slipcase ($49.99)

(Picture not available)

 

· Marvel’s Avengers: Rage of Ultron by Marvel Comics ($24.99)

Marvel avengers comics

· Marvel’s The Avengers: Age of Ultron Prelude ($16.99)

(Picture not available)

Wishing you Faith, Trust, and Pixie Dust

Maria

I am an Independent Travel Agent with World of Magic Travel Services. I would love to help you plan your next Disney vacation. Contact me at maria@worldofmagictravel.com for your FREE no obligation quote.

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