This year at the 2011 Licensing International Expo in Las Vegas (June 14 — 16, Booth 4432), Disney Consumer Products (DCP) will focus on licensing initiatives driving growth for classic evergreen franchises, event films and emerging opportunities with Disney Channel and Disney Junior networks into 2012 and beyond. As the world’s largest licensor, DCP continues to set the global standard in entertainment and character licensing by positioning itself as a true lifestyle consumer products brand while remaining committed to product innovation, creativity and delivering high-quality, high-value product at all retail tiers around the world.
On June 24, the highly anticipated sequel Disney·Pixar’s Cars 2 will hit theaters and bring back the wildly popular duo of Lightning McQueen and Mater plus a whole new group of fun and lovable characters and storylines. DCP has developed a program that will propel the Disney·Pixar Cars franchise into the largest licensed merchandise program of the year. In less than five years since the film’s release in 2006, the Cars franchise has generated global retail sales of more than $8 billion – making it among Disney’s top franchises and quickly establishing itself as a true classic. Beyond the all new merchandise assortment releasing with the film, DCP will continue to support the Cars franchise with exciting new content across media platforms, via all new theme park attractions and new product lines to carry it through 2013 and beyond.
In the girls’ category, Disney Princess and Disney Fairies continue to be leading favorites. Starting this summer, “The Story Begins With You” campaign will kick off a series of entertainment content and promotions that will place the Disney Princess franchise center-stage and will deliver continual reach and frequency. In the fall, Disney Fairies fans will enjoy an all-new TV special on Disney Channel with Disney Fairies and the Pixie Hollow Games as the franchise continues success at retail globally.
From Phineas and Ferb to Shake It Up, Disney Channel inspired properties will introduce new product line assortments at retail leading into 2012. Additionally with the January 2012 launch of Disney Junior, Disney’s first 24-hour cable channel focused on preschool programming, DCP is currently developing licensing programs to launch merchandise in conjunction with new series in fall 2012.
Winnie the Pooh is among DCP’s largest franchises with massive global appeal. In 2011, the franchise will be driven at retail through a companywide effort that will bring new focus and take Pooh back to its roots. With the release of the Winnie the Pooh film in July, an updated merchandise program and a successful digital book application, the Winnie the Pooh franchise is poised to offer incremental licensing opportunities through the DVD window and new programming on Disney Junior. Similarly, the Mickey Mouse franchise will thrive from added focus through Disney Junior programming which will multiply the reach and frequency of this beloved classic character and serve up new licensing opportunities for Mickey and friends.
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