Disney.com Invites Kids to Rock out Online with Third Annual ‘U Rock’ Event

Back for its third rockin’ summer on Disney.com, U Rock is a successful user-generated content (UGC) promotion that celebrates the rock star in every kid. U Rock gives fans the opportunity to create their own music videos set to songs from popular Disney artists and post their original videos on the Disney.com U Rock site (Disney.com/URock). Fans will vote on the U Rock finalists and determine who will win amazing prizes such as meeting the Jonas Brothers and Demi Lovato.

This year’s U Rock songs and grand prizes include:

— JONAS L.A. “LA Baby (Where Dreams Are Made Of)” Winner will travel to LA for a tour of some of the local sites featured in JONAS L.A. and cap it off by meeting Kevin, Joe and Nick.*

— Camp Rock 2: The Final Jam “It’s On” Winner will see the stars of Camp Rock 2 live in concert.*

— Phineas and Ferb “Backyard Beach” Winner will come to Los Angeles to go behinds the scenes of Phineas and Ferb and meet the voices of Dr. Doofenshmirtz and Major Monogram.

— Allstar Weekend “Dance Forever” Winner will head to LA where they will be the star in a weekend of fun including a musical jam session with Allstar Weekend and a $1000 shopping spree from Disney Stores.

In addition to the grand prizes, other prizes will be awarded by Disney.com in categories including Awww…some! (Cutest video), Mega Pipes (Best singing), Sweet Groove Alll-Star (Best dancing), and Tricked Out (Best graphics).

To participate in U Rock kids download a :30 song clip from a Disney Music artist to create and upload their own music videos. The videos are posted in a gallery on the U Rock site for viewing. Finalist videos are chosen by Disney.com, and guests vote on the (4) Grand Prize winners for each one of the songs. Timing for the U Rock promotion is as follows:

— Upload & Watch Videos: now through August 23

— Vote: August 31 — September 12

— Winners Announced: September 16

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