MarVista Entertainment, a leading producer and distributor of family entertainment programming, is pleased to work with Borders® to launch an exclusive line of consumer products supporting the world premiere of “16 Wishes.” The movie stars Debby Ryan (“The Suite Life on Deck”) and Jean-Luc Bilodeau (“Kyle XY”) and premieres FRIDAY, JUNE 25 (8:00 p.m., ET/PT) on Disney Channel. The announcement was made today by Michael D. Jacobs, President, MarVista Entertainment.
“16 Wishes” follows Abby Jensen (played by Ryan), a teenager who can’t wait to grow up, and when she is handed the chance to make all her wishes come true, quickly learns the importance of being careful what you wish for.
Borders will be the exclusive retailer for all “16 Wishes” merchandise, available in store beginning June 25th. A variety of products will be available nationally in all Borders and Waldenbooks retail locations and online at Borders.com. Borders will dedicate feature space via promotional end caps and/or table programs to merchandise the 13 item collection. Additionally 200 stores will feature video monitors running the movie trailer and music video through the end of July.
MarVista and its agent, Art & Science, have signed agreements with several leading manufacturers for the launch merchandise. Products include the “16 Wishes” soundtrack, featuring Debby Ryan singing “A Wish Comes True Everyday,” and together with brother Chase Ryan, the single “Open Eyes,” which they co-wrote. The soundtrack will also be available on iTunes.com and is distributed under the MarVista Entertainment label by Brody Distribution Group (BDG). BDG is distributed by RED Distribution, LLC (a division of Sony Music Entertainment). Other products include T-Shirts from Now & Zen Productions; calendars from Harry N. Abrams; necklaces and keychains from Gloria Duchin; magnetic and regular bookmarks, journals and a 110-page junior novelization from Ink Media; a light-up journal from Spark Studios; posters from Aquarius, and bracelets from Jac Vanek, with a percentage of proceeds going to RockCANRoll, a hunger relief organization organizing food donations through concerts, school events and corporations.
The “16 Wishes” initiative at Borders will kick off with an in-store appearance featuring Debby Ryan and Jean-Luc Bilodeau on June 19th at the Borders location in Century City, Los Angeles, to support the launch and sign memorabilia. Select “16 Wishes” items will be available in store for the event.
MarVista has also signed a strategic in-store and on-line promotional partnership with Rita’s Italian Ice, the largest Italian ice concept in the nation, operating over 550 stores in 18 states, to promote the movie. Beginning on June 15th, “16 Wishes” movie flyers will be posted in all stores; and the Company will support the launch with an email campaign to its “Birthday Club” members, together with a Facebook and Twitter campaign.
“We are excited to have cemented our retail partnership with Borders, working together with gifted marketer Jodi Jackson to introduce the magic of ‘16 Wishes’ to teens and tweens across the country,” commented Jacobs. “This relationship, together with our extensive promotional partnership with Rita’s Italian Ice and combined marketing efforts, furthers our goals to ensure an enthusiastic following for “16 Wishes” and the talented cast, including Debby Ryan and Jean-Luc Bilodeau.”
”We’re pleased to be the exclusive retailer for the ’16 Wishes’ merchandise,” said Gary Bale, senior VP of Non-Book for Borders. “Teens and tweens look to Borders to provide a variety of entertainment products, whether books, music, movies and other merchandise that speaks to their interests. The ‘16 Wishes’ merchandise, which only we offer, fits within our mission to be a place for entertainment and inspiration.”
For more information about “16 Wishes” go to Debby Ryan’s character’s blog http://16WishesTheMovie.com; YouTube Channel http://youtube.com/16wishesthemovie; Twitter account @16Wishes (http:twitter.com/16wishes); and the “16 Wishes” Facebook page.
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