Disney Channel, Disney XD and Disney Junior Ratings for 2011

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Disney Channel, Disney XD and Disney Junior Ratings for 2011

During 2011, Disney Channel delivered its first-ever #1 yearly ranking in Kids 6-11, unseating 16 year incumbent, Nickelodeon, and ranked as the #1 TV network for the 3rd consecutive year in Tweens 9-14. Disney Channel’s historic success was driven by the most expansive line up of original programming for kids and families across all television, including the #1 series in kids with A.N.T. Farm and in Tweens with Shake It Up, the #1 animated series with Phineas and Ferb, the Top 2 TV/Cable movies with Phineas and Ferb: Across the 2nd Dimension and Good Luck Charlie: It’s Christmas, and newcomers Jessie and Austin & Ally.

In its first year, Disney Junior, the daily programming block for kids age 2-7 on Disney Channel, posted the network’s biggest yearly audience in the daypart in Total Viewers, Kids 2-5, Boys 2-5, Girls 2-5 and Women 18-49, increasing by double-digit percent margins among preschooler demographics over year-ago levels.  Its launch series Jake and the Never Land Pirates sailed to hit status, ranking as cable TV’s #1 series of the year among Boys 2-5, while viewer favorite Mickey Mouse Clubhouse delivered the year’s #1 preschool cable telecast among Kids 2-5 and Boys 2-5.

In 2011, Disney XD surged to its biggest year in the platform’s history (including its 10 years as Toon Disney) with strong performances by a roster of original series — most notably its top two series, Kickin’ It and Pair of Kings — along with the channel debut of the movie Phineas and Ferb: Across the 2nd Dimension.

The yearly ratings records were set in Total Day and Prime in Total Viewers and all target kid and boy demographics, 2-11, 6-14, 6-11 and 9-14.  Disney XD’s 2011 ratings surpassed year-ago results by double-digit percentages across core kid demographics, making it the growth leader among all channels serving kids.

  • New Disney Princess “Sophia the First” Coming to the Disney Channel (chipandco.com)
  • Disney Channel Announces Holiday Schedule with Special Guest Appearances by Justin Bieber and Kelly Clarkson (chipandco.com)
Disney Channel, Disney XD and Disney Junior Ratings for 2011

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Chip is the owner, editor, and writer of Chip and Company. When he is not writing about Disney News or Planning Tips, you will find him counting down the days to his next Disney Vacation.
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