Disney Channel, ABC join portable TV service

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Disney Channel and ABC have embraced FLO TV, the nation’s primary provider of hand-held, portable television.

With ABC on board, the Qualcomm service can boast of offering the programing of the four major broadcast networks.

FLO TV launched in 2007 on Verizon and last year on AT&T. NBC ToGo, CBS Mobile and Fox Mobile always have been part of the core offering, which ABC Mobile now joins.

The service, which comes in several consumer packages involving different carriers and mobile devices, costs consumers a minimum of $8 a month.

Disney isn’t a FLO TV novice; its ESPN Mobile TV already was part of the service.

The deal, set to be announced Tuesday, includes the mobilized feed of ABC and a simulcast of Disney Channel. Reruns will air in place of the occasional third-party movie where mobile rights haven’t been secured.

Qualcomm doesn’t reveal details of the financial relationships it has with the Big Four networks, but “there are parallels you can draw between our deals and affiliate deals,” said Jonathan Barzilay, senior vice president of programing and advertising at FLO TV.

With ABC and Disney Channel, FLO TV’s core offering expands to 17 channels; AT&T Mobile Television and Verizon V Cast offer an additional couple of exclusive channels for their basic products.

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