Disney CEO Bob Iger Wants to Improve Guest Experiences

Walt Disney Company CEO Wants to Improve on Guest Experiences at the Disney Theme Parks

Today during a question and answer session at the Morgan Stanley Technology, Media, and Telecom Conference Disney CEO Bob Iger talked a little about improving the guest experience at the Disney Theme Parks.

Iger said that Disney has been a little too aggressive with the pricing at the parks and needs to retain the brand value of accessibility.

“It’s tempting to let more and more people in,” he said in the Q&A, “but if the guest satisfaction level is going down because of crowding, that doesn’t work. We have to figure out how we reduce crowding and listen to consumers and continue to adjust.”

It was mentioned last month at Disney’s First Quarter Earnings call that Bob Iger and Josh D’Amaro got together to discuss expansions at the Disney Theme Parks. Now that Tron Lightcycle Run is complete, Moana’s Journey of Water in EPCOT and Mickey’s Toontown in Disneyland are about halfway done or more Disney is looking at the future of the Disney Theme Parks.

However, it was also reported that Bob would be cutting some 7000 jobs across the company as a cost-cutting measure. Right now local unions and Disney World are in a stalemate on how to approach raises for Cast Members.

We are interested to see how Bob plans on handling expansion, guest satisfaction and keeping the Disney Cast Members happy.

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Chip 13,263 Posts

Chip is the owner, editor, and writer of Chip and Company. When he is not writing about Disney News or Planning Tips, you will find him counting down the days to his next Disney Vacation.

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