Disney Celebrates the Timeless Magic of Disney Princesses During World Princess Week

Disney has officially kicked off World Princess Week

Disney has officially kicked off World Princess Week, an extraordinary annual global celebration honoring one of its most beloved storytelling franchises. Anchored by the spirit of “Once a Princess, Always a Princess,” the week-long event highlights how the courage, compassion, and creativity of Disney Princesses inspire fans across every stage of life.

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Original Content and Entertainment Highlights

• Once A Princess, Always A Princess: A Disney Short Film: Directed by acclaimed filmmaker Alex Prager, this new short film available on Disney+ and YouTube serves as the emotional centerpiece of the week.

• Blending practical craftsmanship—such as hand-painted matte backdrops, handcrafted “bigature” castles, and custom puppets—with a 56-piece live orchestra score, the story highlights how a shared love for Disney Princesses builds lifelong connections across generations.

• Disney Princess: The Ultimate Concert Celebration: Filmed live at Disney California Adventure Park and now streaming on Disney+ and YouTube, this event brought together the largest collection of Disney Princess talent ever assembled. Performances featured Brandy, Halle Bailey, Auli’i Cravalho, Catherine Laga’aia, and Disney Legends Paige O’Hara, Susan Egan, Jodi Benson, Lea Salonga, Judy Kuhn, and Anika Noni Rose.

• New Disney+ Streaming Releases: Disney+ subscribers can now access a dedicated Princesses Stream, a refreshed Princesses Collection, the new series Sofia the First: Royal Magic, and the animated special LEGO Disney Princess: Magical Mayhem debuting August 21. Linear channels including ABC, Disney Channel, Disney Jr., and Freeform will also air classic Princess feature films throughout the week.

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Interactive Experiences, Parks, and Community Impact

• Make-A-Wish Collaboration: Disney and Make-A-Wish are granting signature princess wishes worldwide, supported by a new storytelling miniseries showcasing the transformative power of these experiences.
• Special Events & Parks Additions: Angel City Football Club hosted a Disney Princess Night featuring a halftime performance by Anika Noni Rose. At D23, Disney announced The Disney Princess Experience, an immersive interactive quest currently in development featuring Rapunzel, Tiana, Belle, Moana, and Ariel. Internationally, Disneyland Paris introduced the Disney Princess Cavalcade at Disney Adventure World.
• TikTok Digital Activation: TikTok launched a dedicated World Princess Week Search Hub in select markets featuring a Search Easter Egg for all 13 princesses and collectible digital search cards.

Consumer Products and Retail

• Toys & Collectibles: Key releases include transformation dolls from Mattel, the interactive “Dance with Me Belle” doll from JAKKS Pacific, lab-grown diamond charms from Pandora, and Tangled-inspired bags from Loungefly.
• Publishing Highlights: New titles include the New York Times bestselling novel Rootbound: A Tangled Novel by Margaret Owen, Disney Princess Cookie Party featuring over 50 recipes, and the Disney Mystery Coloring: Princesses book.

From groundbreaking new short films and star-studded concert specials to immersive global experiences and inspired product lines, World Princess Week continues to prove that the legacy of Disney Princesses is as enduring as it is inspiring. By celebrating the core values of courage, kindness, and imagination across every platform, Disney ensures that these iconic stories continue to bridge generations and spark magic in fans around the world—reminding us all that once a princess, always a princess.

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