Disney and TikTok Launch Content Hub in Celebration of Walt Disney Company’s 100th Anniversary
Starting October 16 to celebrate The Walt Disney Company’s 100th anniversary, we’re unveiling an exclusive destination on TikTok for our dedicated community of Disney enthusiasts. This unique interactive space brings together stories, magic, and memories in a first-of-its-kind experience.
Fans can enjoy a variety of videos spanning Disney’s diverse brands, craft their own videos using Disney music and effects, participate in daily Disney trivia, and engage in the fun of collecting and trading “Character Cards” featuring beloved characters. Successful trades will earn fans unique profile frames, allowing them to proudly display their Disney fandom.
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“The Walt Disney Company has an incredible legacy of bringing joy and excitement to a global community through its iconic films and TV series, heartwarming characters, thrilling parks and memorable brands,” said Nicole Iacopetti, Global Head of Content, TikTok. “We’re thrilled to partner with Disney to celebrate the company’s undeniable impact on entertainment and on families around the world, starting by giving TikTok’s passionate community of Disney fans unique access to content and experiences they can’t find anywhere else. We look forward to continuing to partner alongside Disney to give our community new and exciting opportunities to enjoy their favorite content.”
“For more than 100 years, Disney has been a leader in creative innovation and storytelling, so we are thrilled to continue that legacy with this first-of-its-kind experience on TikTok,” said Asad Ayaz, Chief Brand Officer of The Walt Disney Company. “With over 240 billion views across Disney’s portfolio of brands and experiences, TikTok has become a go-to destination for Disney fans to create, engage and connect around their favorite Disney films, shows, characters and experiences, so we’re thrilled to partner with them as we celebrate the 100th anniversary of the company.”
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With more than 48 Disney handles participating, the four-week activation will be live in 24 regions around the globe, highlighting the breadth of content from The Walt Disney Company. Fans of Disney, Pixar, Star Wars, Marvel, ESPN, National Geographic, Disney Parks, and beyond can expect daily reminders of why they connected with their favorite characters, franchises, movies, and Disney memories.
Whether they celebrate legacy films, heroes from the #marvel universe (277B views) or newer classics like #encanto (31.8B views), Disney fans come to TikTok to connect and create entertaining, insightful videos that make the shared Disney experience on TikTok special. The creativity of Disney’s brands is beloved by more than 150 million followers of Disney-operated TikTok accounts, who tune in for the action on can’t-miss moments on @espn, on-the-ground excitement from @disneyparks or educational content from @natgeo.
In addition, TikTok is curating a special Disney100 Playlist for our community featuring some of the most popular hits from the Disney catalog, including songs from classic movies like “Cinderella” and “The Lion King” as well as the upcoming “Wish,” alongside hits from the likes of “Toy Story” and “High School Musical.”
Pulse Premiere
Disney is a culture driver on TikTok, entertaining audiences, engaging sports fans with short-form videos spotlighting all the game action on ESPN, and connecting communities at large. To help brands stay on the pulse of the most impactful moments on the platform, we are excited to announce that in addition to launch of the Disney100 hub, Disney will become a TikTok Pulse Premiere publisher, allowing advertisers to deliver ads adjacent to some of the most premium entertainment and sports content in the world only from Disney on TikTok’s For You feed.
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