It was announced today that Mattel and Disney Consumer Products renewed their relationship for the cars franchise & the upcoming Disney*Pixar Cars 3 film. Their relationship allows Mattel the right to manufacture, market and distribute toys and other products based on the award-winning Cars franchise.
Christopher Sinclair, chairman and CEO of Mattel said:
“We are very pleased that Disney Consumer Products has once again chosen Mattel to help bring its iconic Cars franchise and characters to life for children around the world, Disney and Mattel have enjoyed an outstanding partnership for nearly 60 years, and we are thrilled to see the relationship continue in such a meaningful way.”
Leslie Ferraro who is the co-chair of Disney Consumer Products and interactive media said:
“For almost a decade, Pixar’s Cars has thrilled audiences and connected with families through its story of friendship and the excitement of the open road, we’re delighted to continue working with Mattel on this important franchise. They are the perfect partner to extend Pixar’s storytelling with an innovative and engaging toy line for Cars 3.”
Since the movie release in 2006 Cars has become one of the most loved Disney*Pixar movies, and Mattel has been shipping millions of Car toys since then.
Cars is among the most beloved Disney*Pixar properties, and continues to generate strong toy demand globally. Since its blockbuster theatrical release in 2006, Cars and the iconic characters of Radiator Springs have delighted children and inspired imaginative play around the world. Mattel’s lengthy creative collaboration with Disney*Pixar has also generated hundreds of unique Cars vehicle.
I love cars and the relationship with Mattel, what’s your opinion?