Disney and Google Expand Strategic Relationship – What does this mean for busy people in a busy world? We have the ability to connect to family and friends and our favorite sitcom everywhere. And, we are more selective with our viewing. Our streaming services allow us to bypass this interruption entirely now. How are companies planning to get around the fast-forward obstacle?
Enter the partnership. Two powerhouses of media, Walt Disney Company and Google have teamed up. Heres what Philipp Schindler, Cheif Business Officer has to say about the partnership on November 27, 2018;
“Disney and Google share a passion for bringing quality content and information to everyone, everywhere. With this new relationship, Disney will bring its entire global digital video and display business onto Google Ad Manager, which will serve as its core ad technology platform.
That means that Google will now power advertising for Disney’s unmatched collection of brands and properties—including Disney, ABC, ESPN, Marvel, Pixar and Star Wars—across multiple channels, including live streaming and direct-to-consumer content offerings. Disney will be able to serve video ads effortlessly on the web, in mobile apps, streaming through connected TVs and for live events.
Together, we plan to build an advanced video experience for Disney that will transcend devices, platforms, and living rooms to bring the magic of premium video content into people’s hearts, minds, and screens—everywhere”
There you have it! What does this expansion mean for you? We all love Google. You can Google anything. And our love of Disney, well, no explanation needed there. A match made in heaven? We would love to know your thoughts on this partnership, share them here with us at Chip and Co!
Information courtesy of and photos copyright of Google
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