I dont quite understand the thought process here. I think its a great idea to release the movie on DVD 13 weeks after its release. The movie is fresh and on your mind still and the desire to see it again is there. I constantly find myself going to one of the local dollar theaters to see the movie again after it has been pulled from main circulation. How great is that instead I can just go and buy or rent the DVD. What do you think?
Here is the article from Business Week:
Some Dutch and U.K. cinema owners plan to boycott director Tim Burton’s latest film, “Alice in Wonderland,” after Walt Disney Co. proposed speeding up the movie’s DVD release.
The film, starring Johnny Depp, is scheduled to open March 5 in theaters. Cinemas in the Netherlands may not show the movie because of “stranded talks” with Disney, the Dutch cinema operators association said today in a statement on its Web site. “Alice” may be pulled from Vue Entertainment Ltd.’s U.K. cinemas, according to a person familiar with the matter.
Disney said this month it is planning to release the DVD 13 weeks after the movie’s debut in cinemas, sooner than the usual 17 weeks. Chief Executive Officer Robert Iger is seeking to boost DVD sales, which are falling industry wide, by releasing movies sooner on home video. That risks alienating exhibitors, who are concerned it may blunt ticket sales.
Moving more quickly to DVD leaves movie theaters with less income from the film, according to the person, who declined to be identified because the talks are private. The issue is sensitive as many cinema operators have spent money investing in digital projectors, the person said.
Studios aren’t planning a “wholesale” change in the length of time movies are in theaters, Amy Miles, chief executive officer of Knoxville, Tennessee-based Regal Entertainment Group, the largest U.S. chain, said today on a conference call. The company has had discussions on the matter recently with the major studios, she said.
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