Disney’s Attention to Detail Improves Bottom-Line

With the international tour group season winding down, Walt Disney World Resort is on pace to exceed last year’s record for guest visitation from Brazil.

A big part of the success with international tour groups from Latin America – and Brazil in particular – has been the 54 “Super Greeters” stationed throughout Walt Disney World Resort this summer.

This year’s 29 “Super Greeters” from Brazil – now on their way home to South America after a summer of working with guests – were all alumni of the Walt Disney World Resort college program who were already well-trained in delivering an exceptional guest experience. The remaining 25 “Super Greeters” are current Cast Members who speak fluent Portuguese or Spanish.

As cultural representatives, a “Super Greeter” assists international tour groups in their common language with tips for visiting Disney Parks and Resorts and engages in conversation to share their culture with guests from all over the world. Besides delivering an amazing guest experience that leads to tour groups coming back to Walt Disney World Resort, “Super Greeters” help deliver record-breaking business results.

“Our legendary guest service at Walt Disney World Resort has a direct and positive impact on our business,” said Dan Cockerell, vice president of Epcot and Walt Disney World Resort’s executive champion for the Super Greeter program. “The innovative approach we take to welcoming guests with Super Greeters from Brazil will play an important part in making this year one of our best ever for Brazilian guest attendance.”

Cast Members serving as “Super Greeters” assisted international tour groups and sharing facts about their culture with guests at all four of theme parks, Downtown Disney, and several resort hotels, including Disney’s All-Star Resort, Disney’s Port Orleans Resort, and Disney’s Coronado Springs Resort.

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