D3 Celebrates Launch of Disney Store Times Square LED Digital Display

What: A brand new LED digital display for Disney Store Times Square will be unveiled on October 21, 2010 and begins the countdown to the store’s grand opening celebration taking place on November 9, 2010. The digital display will be the destination where Disney Store shows custom and exclusive “never-before-seen” content from across The Walt Disney Company. The display will receive an estimated 1.5 million impressions each day (according to figures provided by Times Square Alliance).

Who: The LED digital display system for Disney Store Times Square was designed and engineered by Manhattan-based digital display company D3, the world’s leader in specialized LED display applications, and the company responsible for creating Times Square display spectaculars for ABC Studios, Forever 21, JVC, M&Ms, and Walgreens; the nation’s largest, most advanced digital super-sign soaring 341 feet above the street. The Company has installed more than 70% of all Times Square LED displays since 2006.

When: Thursday, October 21, 2010

Where: LED display is located above Disney Store Times Square at 1540 Broadway, between 45th and 46th Street.

Fun Facts: Disney Store Times Square LED display:

• Over 2250 Square Feet of Printed Circuit Board (PCB) used; enough to build approximately 28,000 iPhones.
• More than 3 miles of wiring for power and data cables used; enough to span the length of Central Park and 12 times taller than the Empire State Building.
• More than 100,000 threaded fasteners used; if stacked end-to-end, the fasteners would be taller than the Empire State Building, Chrysler Building and One Times Square combined.

About The Walt Disney Company
The Walt Disney Company (NYSE:DIS), together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. Disney is a Dow 30 company and had annual revenues of about $36 billion in its most recent fiscal year.

About D3 LED, LLC (D3)
Founded in 2005 with principal operations in New York City and Rancho Cordova, Calif., D3 is the world’s leader in specialized LED digital display applications. Pioneers in design, engineering and technology, D3 manufactures highly sophisticated and innovative LED displays and out of home digital media systems that create engaging customer experiences for global brands and sports and entertainment venues. The Company’s displays can be found throughout the world, and most notably include the Walgreens spectacular, ABC Studios super sign, JVC billboard display, Disney Store, and Forever 21—all located in New York’s Times Square. For more information please visit www.D3LED.com.

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