Club Penguin Goes Mobile with “Puffle Launch”

Club Penguin (clubpenguin.com), the #1 virtual world for kids, announced that its first iOS game, Puffle Launch, is now available on the App Store. Puffle Launch features fast paced gameplay in which players blast pet Puffles through a series of challenging levels. Originally debuting as a game within Club Penguin in March 2010, Puffle Launch became an instant hit, and is now played by more than 150,000 kids each day in the virtual world.

Puffles are the penguins’ pets in Club Penguin, and have become a phenomenon of their own. In fact, a new Puffle is adopted every second in the virtual world, with more than 20 million Puffles already adopted in 2011. In the Puffle Launch App, the Puffles take to the skies to seek revenge when a cranky crab steals all the snacks.

“Kids are going mobile and have been asking for Club Penguin to go there with them. Disney pioneered virtual worlds and social gaming for kids, and now we want to enable kids to connect with their friends and our worlds on the go,” said Lane Merrifield, Co-founder and executive vice president of Disney Online Studios. “This is only the beginning for Club Penguin on mobile and we have some really exciting plans that will unfold over the next year.”

Key Puffle Launch features:

Take on 24 high speed levels – Get back all the Puffle O’s, dodge obstacles, discover surprises, and find a fiery prize at the end of every level.
Challenge boss levels – Battle the cranky crab and his mechanical claw, and counter his moves with some of your own.
Easy to use touch controls – Use your skills to blast through the skies, conquering each level.
Unlock new modes – Take on Time Trial Mode, Turbo Mode, and replay all the levels in Slo-Mo.
Earn virtual coins to transfer – Collect Puffle O’s and earn virtual coins to transfer to clubpenguin.com.

In addition to the success of its virtual world, the Club Penguin has extended its franchise with several offline offerings, including a successful line of products in 10 major categories. These products are available in more than 25 countries, and include books, toys and games, as well as the #1 selling Disney property ever on the Nintendo DS.

The Puffle Launch App is available for $0.99 from the App Store on iPad, iPhone and iPod touch or at www.itunes.com/appstore.

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