Citizen and The Walt Disney Company are joining forces. Citizen will become the official timepiece of the Walt Disney World Resort, the Disneyland Resort and Marvel New Media’s Creative Space.
With what will be a long-term promotional alliance, the Citizen logo will be displayed on the Main Street U.S.A. clocks at WDW’s Magic Kingdom Park and DL’s Disneyland Park. Both resorts will also feature the logo on select FastPass clocks displaying return times for park attractions. In addition, the Disneyland Resort and the Walt Disney World Resort will begin offering Citizen timepieces featuring designs unique to Disney Parks.
With this new partnership Citizen also becomes the Official Timekeeper of runDisney race event weekends at Walt Disney World Resort, with race clocks bearing the Citizen logo at the beginning and end of the races, and a sponsor of Disney Dreamers Academy, which helps exceptional young people to dream big.
“Disney is honored to align with Citizen, a stalwart brand that has stood the test of time.” said Carlos Castro, vice president of Disney Corporate Alliances. “At Disney Parks, every minute is magic. So, it’s appropriate that our Guests will have access to one of the world’s greatest names in timepieces, as they celebrate their time together creating memories with friends and family.”
For 2018 this promotional alliance also includes sponsorship of Marvel Minute and other digital content on Marvel.com that is in development at Marvel New Media’s Creative Space.
We will also see Citizen as a red-carpet sponsor for the highly anticipated Marvel Studios’ Avengers: Infinity War film when it premieres in April.
“Citizen is a company with a rich history of creativity and a dedication to exquisite craftsmanship, qualities that we, at Marvel, deeply admire,” Marvel senior vice president, Global Partnerships & Marketing Mindy Hamilton said.
Additionally Citizens will have a significant branded presence with Marvel at the 2018 San Diego Comic-Con, the largest comic book convention in the world.
“To engage with the legacy of the Disney Parks at such a vital time in their history, and Marvel with the blockbuster success of Marvel Studios’ ‘Black Panther’ and the much-awaited launch of Avengers: Infinity War, is a wonderful way to celebrate our 100-Year Anniversary,” said Jeffrey Cohen, President of Citizen Watch America.
Finally this new promotional alliance will also allow Citizen worldwide music licensing opportunities, and with headquarters based in Tokyo, Citizen is also pleased that it will be a sponsor of the Disney On Classic concert series in Japan.
“It’s wonderful that great brands such as Citizen, Disney and Marvel can work together,” said Toshio Tokura, President and Chief Executive Officer of Citizen Watch Co Ltd. “We look forward to working with Disney on expansion of this alliance to their international parks and resort destinations.”
We can’t wait to see how this all looks at the Disney Parks and other upcoming events. And we’re pretty sure we’re going to want a new timepiece when we see the unique Disney designs.
Logos: The Walt Disney Company and Citizen