Chocolate Lovers Rejoice Cadbury World Announces New Ride

Cadbury World, located in the historic Bournville area of Birmingham, is set to delight chocolate lovers of all ages with the announcement of a brand-new attraction, the Cadbury Chocolate Quest. This adventure will send guests on a mission with Freddo to collect ingredients for a Cadbury Dairy Milk bar. The trackless ride will blend 3D sets and virtual screens, creating a multi-sensory experience with sounds, lights, smells, and heat, culminating in a special Cadbury treat for riders.

This launch is part of a significant £8 million investment by Merlin Entertainments into Cadbury World, aiming to enhance the visitor experience. The investment includes the introduction of the Cadbury Chocolate Quest, replacing the 27-year-old Cadabra ride, and updating other attractions like the Have a Go Zone, the Bournville Experience, and Advertising Avenue.

Tim Waters, Regional Director at Merlin Entertainments, expressed excitement about the new addition, stating it offers families an innovative way to explore the world of chocolate. The Cadbury Chocolate Quest is a key step in expanding Cadbury World’s offerings, promising guests a memorable chocolate adventure.

With this investment, Cadbury World continues to be a premier destination for chocolate lovers, offering interactive zones, a 4D cinema experience, chocolate-making demonstrations, and now the Cadbury Chocolate Quest.

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Written by:

Chris B 1,827 Posts

Chris is a Pennsylvania native who escaped the cold and relocated to the Orlando area. Our resident Universal expert, Chris has been visiting the Universal Orlando Resort since the 1990s. Chris is a Universal and Walt Disney World Passholder, and can often be found exploring the parks taking in the sites (and finding new things to write about!).

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