There has been big time counterfeiting in China for years, but hopefully not anymore. A Chinese government agency recently said that the Walt Disney Company is the new focus a new “special action” campaign directed at getting rid of counterfeit Disney merchandise that violates Disney’s trademarks.
“I would describe it as unusual,” said Edward Chatterton, a partner at the law firm DLA Piper in Hong Kong, who specializes in intellectual property work related to China. “I don’t think I’ve seen a specific brand being protected in this sort of comprehensive way before.”
They said this move is supposed to coincide with the opening of Shanghai Disney next year. This will be the first theme park of the magnitude in the mainland of China. In addition to this new campaign it also includes an area of 2.7 square miles around the new park labeled as“Disney trademark key protected area.” They want to “safeguard the legitimate rights and interests of consumers, promote a market environment of fair competition and uphold China’s international image in protecting intellectual property rights,” the agency said. The push started last month, it added.
The most popular counterfeits come from “Frozen” and “Snow White”, according to them.
China has made some progress recently cracking down on counterfeit merchandise, probably because last year they implemented tougher penalties on trademark violators. But they still need to improve!
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