Disney’s Chief Creative Officer Teases New Dialogue and Details for Encanto Attraction at Animal Kingdom

The magic of Encanto is coming alive in a big way at Disney’s Animal Kingdom, and now we know it won’t just be a retelling of the film, but rather will expand the Familia Madrigal’s story. Jared Bush, the Chief Creative Officer of Walt Disney Animation Studios (and co-director of Encanto), has revealed he’s personally writing brand-new dialogue for the ride.

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Bush shared the news while flying home from Europe, teasing on social media that guests can expect “new words for the magical, fantastical Familia Madrigal.” He added that fans won’t believe what Imagineers are cooking up for the attraction. That little hint alone has Disney fans buzzing about how much original content could be woven into the experience.

Announced at last year’s D23 Expo, the Encanto attraction will headline the all-new Tropical Americas land, which is set to replace DinoLand U.S.A. in 2027. The ride centers around the day Antonio discovers his gift of talking to animals, with guests boarding ride vehicles designed to look like animated furniture brought to life by Casita. Along the way, riders will encounter Mirabel, Bruno, and other members of the Madrigal family while venturing beyond the movie’s storyline.

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Encanto will anchor Pueblo Esperanza, the new town at the heart of Tropical Americas. The expansion will also feature a carousel inspired by Disney animals, a large quick-service restaurant, and a rethemed version of DINOSAUR into an Indiana Jones adventure.

Bush, who took on the role of CCO of Walt Disney Animation Studios in 2024, is no stranger to bringing the Madrigals to life. He previously earned an Academy Award for Encanto in 2022 as both a director and writer. His involvement in crafting dialogue specifically for this attraction suggests Disney is aiming for a deeply authentic, story-driven experience that goes beyond what we’ve seen on screen.

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