On June 26, 2019, The Shop! Association Annual Store Design Awards winners were announced at a ceremony held at the GlobalShop Conference in Chicago. The awards judge retail concepts on design, originality in the use of space and materials, and quality of concept execution. Among the winners announced that evening was Architecture Plus International, Inc.(API(+), winning Gold Fast Casual Restaurant + Graphics awards for Chicken Guy! Disney Springs.
Chicken Guy!, a collaboration between celebrity chef Guy Fieri and restauranteur Robert Earl was honored for design excellence + execution. The 1,800-square-foot fast-casual restaurant is the first location with plans for additional locations across the country, including opening in Miami later this summer at Aventura Mall.
When designing the location, the API(+) team was tasked with developing a compelling environment that embodies Guy Fieri’s edgy and fun personality. The space is a unique half crescent shape and is located in a highly trafficked area of Disney Springs so it receives large numbers lunch and dinnertime guests.
Rough brick walls and corrugated tin ceilings provide an edgy, urban, industrial backdrop to colorful graphics. Simple illustration-style graphics throughout the restaurant can be described as in-your-face and playful – on brand with Fieri’s famous personality. Guy greets visitors at a selfie wall in the que area and the restaurant’s differentiators are expressed via graphics in the dining room.
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