Change4Life and Disney Collaborate to Get Kids Moving in the UK

Public Health England launched a new Change4Life campaign in collaboration with Disney to get kids more active over the summer. The 10 Minute Shake Up campaign uses popular Disney characters along with  Change4Life animations to get kids doing more 10 minute bursts of exercise, to help them reach the recommended daily physical activity goals.

Recent Surveys reveal that almost half of parents surveyed with children aged 5 to 11 say the most frequent complaint from their children during the summer holidays is ‘I’m bored’.

Children are supposed to get a minimum of 60 minutes of exercise each day, which can be achieved in 1 session or through shorter bursts of 10 minute activity. Only 1 in 5 children aged 5 to 10 currently meets the recommended target of 60 minutes of daily activity, with almost 40% of children in this age group doing less than 30 minutes per day.

The 10 Minute Shake Up campaign brings families loads of fun, free Disney inspired activities and games to get children doing more 10 minute bursts of activity each day. To join, parents should search Change4life and sign up for the free 10 Minute Shake Up Pack, which includes a stopwatch, Disney inspired activity cards and a wall chart and stickers to help chart their progress. There are also tons of games and activities online at the Change4life 10 Minute Shake Up Zone to keep children active all holiday.

Parliamentary Under Secretary of State (Public Health), Jane Ellison said:

The government is committed to encouraging active and healthy lifestyles and we are seeing some encouraging signs of childhood obesity levels stabilising. By 2020, we want to see a sustained downward trend in the level of excess weight in children, by encouraging people to eat healthily and be more active. Change4life and this 10 Minute Shake Up campaign helps towards that ambition by providing parents with fun, easy ideas on how to get their children more active over their summer holidays.

Dr Ann Hoskins, Director for Children, Young People and Families, PHE, said:

As a mother, I know how difficult it can be to find ways to keep the family active and entertained during the summer holidays. That’s why Change4Life and Disney have teamed up to bring families fun, free games and activities that children can do in just 10 minutes. Encouraging children to do a few extra 10 minute bursts of activity every day can make a real difference to children’s health.

Marianthi O’Dwyer, VP, Head of Living Well at The Walt Disney Company said:

This campaign uses children’s favorite characters including Mickey Mouse, Sulley and Olaf and their recognizable signature ‘moves’ and stories as inspiration to get active.

Disney’s vision is to inspire families to flourish, by encouraging life-long healthy behaviours, through story-telling, imagination, fun and play. This campaign with Change4Life is just the start of our commitment to this vision.

The 10 Minute Shake Up campaign will run for 6 weeks from today. Disney will also be supporting the campaign with specific 10 Minute Shake Up programming on its channels, from dance-along tutorials to football and basketball skills and contemporary tricks, as well as activity in Disney Stores. Events will also take place across the country, offering families tips, ideas and demonstrations on how easy and fun 10 minute bursts of activity can be.

Photo Credit: gov.uk

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