Yeah you read that topic correctly. Disney the home of princesses, fairy tales, and happily ever afters has been invaded by Zombies.. Did that get you scared? Didn’t think so..Well here is an article that talks about Bob Iger’s strategy of how Disney is reinventing themselves, including the new Dan Vado comic book about the Haunted Mansion:
When Walt Disney Co. asked publisher Dan Vado to make a series of comic books based on its Haunted Mansion theme-park ride, he worried that the empire built on the likes of Snow White and Tinker Bell would reject his brand of creepy humor. Vado gave Disney skeletons dangling from nooses, scattered corpses and a ghostly poodle that says “crap.” To his surprise, Disney signed off on his vision.“Everything we did was really strange,” says Vado, founder of San Jose, California-based SLG Publishing, as in Slave Labor Graphics. “The interesting thing about Disney is, for a company perceived as being stodgy, they do a good job of reinventing themselves.”
Disney Chief Executive Officer Robert Iger, 59, is on a spending spree at the world’s biggest media company to transform his film studio, amusement parks and stores. In fiscal 2009, net income at Disney fell 25 percent to $3.3 billion — the worst annual performance in Iger’s five-year reign — and was almost flat in the first quarter of 2010 compared with a year earlier.
The global recession has hammered the company’s 11 theme parks, which are offering promotions and discounts. The Burbank, California-based company’s studio is also struggling: In 2009, it churned out box office flops such as “G-Force,” which featured wisecracking guinea pigs.
Iger is pouring billions into attracting a new generation of kids — boys especially — raised on violent video games and reality shows.
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