Borders® is the exclusive retailer for “16 Wishes,” starring Debby Ryan, which airs tomorrow, Friday, June 25 (8:00 p.m., ET/PT) on Disney Channel. To celebrate the premiere, tomorrow Borders will unveil an array of “16 Wishes”-related merchandise in superstore locations nationwide.
The “16 Wishes” merchandise, which can be found nowhere else except Borders, includes the movie tie-in book, a 2011 calendar and the film soundtrack featuring the song “A Wish Comes True Everyday,” sung by Ryan, who plays lead character Abby Jensen. Borders is also featuring the necklace with key chain Abby wears in the movie, as well as a colorful T-shirt, light-up journal, movie poster, magnetic bookmarks and more that fans will love to make part of their “16 Wishes” movie collection. The film also stars Jean-Luc Bilodeau as Jay Kepler, Abby’s best friend.
In addition to offering hot merchandise, Borders has also created a special “16-Wishes” landing page at www.bordersmedia.com/backlot/16wishes.asp, where fans can enjoy the movie trailer, exclusive interviews with Ryan and Bilodeau as well as the music video for “A Wish Comes True Everyday.” In addition, Borders recently hosted Ryan and Bilodeau in its Century City, Calif. Borders store for a signing and Q&A session with more than 200 fans.
“As a retailer that provides inspiration and entertainment for our customers, we often create powerful statements around movies and books we and our customers feel passionate about through in-store events, exclusive merchandise, a great Web presence and high visibility in our e-mails that go to millions of our Borders Rewards loyalty program members. ’16 Wishes’ is a film we believe will really resonate with our teen and tween customers, which is why we are putting our marketing force behind it. We can’t wait for our customers to begin enjoying all of the great products we are offering in conjunction with the film,” said Gary Bale, Senior Vice President of Non-Book Merchandise for Borders.
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