Book Review – “The Ride Of A Lifetime” by Robert Iger

If you consider yourself a Disney fan, then chances are you recognize Bog Iger’s name. Bob Iger has been CEO of The Walt Disney Company for 15 years. His tenure at Disney is quite impressive. Under his leadership, Disney grew and flourished as an entertainment juggernaut. “The Ride of A Lifetime” is Bob Iger’s memoir, which provides insight about both his personal life and journey in his career at Disney.

Spoiler-Free Summary

From humble beginnings, Bob Iger started his media career with ABC in 1974. Iger shares stories of his work and the lessons he learned while climbing the corporate ladder. An interesting feature of this book is that it’s more than a simple memoir. It’s also a business book since Iger gives advice on how to develop leadership skills. His stories serve as first-hand life experiences in which he captures the reader’s attention. Seeing the various situations he faced shows how critical his decision-making was for success. In Bob Iger’s eyes, managing creativity is an art. People need to innovate and embrace new things in order to grow. If we always play it safe, then we will miss out on reaching our full potential. That’s why Iger values ability more than experience. Because putting people in roles that require more of them can help shape new leaders who are motivated to succeed with what’s been given to them.

This memoir covers the growth of the Disney brand since Bob Iger was named CEO 15 years ago. Readers learn new details about the acquisition of major multi-media properties. From Pixar and Marvel Comics to Star Wars and the purchase of 21st Century Fox. Each acquisition was an adventure and required skillful planning to execute. For Disney enthusiasts, it’s fascinating to learn new details about Disney’s corporate history. If you have a curiosity about the inner workings at The Walt Disney Company, then this book is for you. The business culture at Disney is quite unique and promotes creativity among its people. Learning about what helped Bob Iger succeed can help offer a perspective on how we can improve ourselves when it comes to pursuing our goals.

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